Proactive Churn Prevention Promotes Customer Retention
Totango
JANUARY 26, 2021
What Is Churn Rate and How Does It Relate to Customer Retention? Churn and retention are flip sides of the same coin so that you can reduce one by raising the other. Retention rate represents how many of the same group of customers you kept over the same time frame. number of churned customers / total number of customers.
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