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Gross Retention vs. Net Retention: What’s the Difference?

Totango

To make it to the Super Bowl, a football team must have two things: a strong defense and a strategic offense. The defense maintains a good field position and prevents the opposing team from scoring points, while the offense orchestrates smart plays to gain additional yards and score points. What is gross retention? Calculate it!

Retention 108
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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Proactive Churn Prevention Promotes Customer Retention

Totango

What Is Churn Rate and How Does It Relate to Customer Retention? Churn and retention are flip sides of the same coin so that you can reduce one by raising the other. Retention rate represents how many of the same group of customers you kept over the same time frame. Poor Customer Fit.

Churn 89
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The Seven ‘’R’’s of Customer Retention

Baremetrics

Here’s a guide on boosting your customer retention rates through the use of positive habit creating techniques. In other words, if you fixed the specific issue(s) that made customers in that bracket leave, would their collective LTV justify the additional costs in development and overhead? What can you do to reverse this trend?

Retention 114
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Want to Drive Revenue Growth? 5 Behaviors to Develop in Your Reps

Sales Hacker

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. How do you do that?

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How to balance customer success and revenue in sales

Intercom, Inc.

Many organizations create customer success teams but there’s no clear definition as to how these teams develop long-term value for both the customer and the business. Some sales teams consider a customer success manager as the post-sale counterpart of an account executive. The role of customer success teams.

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5 Things that Kill Startups with Y Combinator

SaaStr

Track retention carefully. Force revenue generating employees to pay for themselves. Learn about your investors previous bad investments (this could determine your fate!). Track retention. Causes: Weak previous relationship. 5 Slow product development. Bad co-founder relationships. Cap your burn.