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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

Mobile Subscription Pricing is Flat, Not Up This is interesting. I suspect it’s because of the huge friction in mobile of moving beyond organic price points like $9.99 a month to pricing, especially for the existing base. #3. Better Retention Than the Lowest Quartile. 74% of Mobile Business Apps Renew.

Mobile 280
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Gross Retention vs. Net Retention: What’s the Difference?

Totango

That’s why it is important to understand and track both gross retention and net retention. Distinguishing between these two metrics can provide insight into the health and success of your company, so let’s take a deeper look into what each metric is, how to calculate them, and how to apply them. What is gross retention?

Retention 108
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A Guide To SaaS Customer Retention Metrics & Benchmarks in 2023

Chart Mogul

Companies with best-in-class retention grew at least 1.8x In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business.

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Price Optimization in SaaS: Customer Retention

Baremetrics

This article will discuss the relationship between price change and customer retention. If I raise the price, will customers leave? The biggest challenge that leaders face is understanding how to think about price optimization and customer retention with the right framework. These metrics will mislead us.

Retention 126
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24 Customer Retention Marketing Tactics to Grow Your Customer Base

User Pilot

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Trigger onboarding flows for unused features to boost adoption and retention.

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The Fall of the Metric Monolith with Battery Ventures Principal Brandon Gleklen (Video)

SaaStr

Metrics are the key to evaluating success and setting goals, but not every SaaS business should orient itself around the same one-size-fits-all numbers. This flexible mindset creates just the right conditions for embracing evolving business models and new metrics. The Metric Monolith: The Rise and Fall. Gross Retention = 90% +.

Metrics 235
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The Most Important SaaS Metrics In 2023 with monday.com CEOs and Co-Founders Eran Zinman and Roy Mann, and SaaStr Founder Jason Lemkin

SaaStr

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again. The takeaway?

Metrics 210