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Thanks to Cyvatar, Pacific Western Bank, Upzelo, UserGems, and Younium for Sponsoring SaaStr Annual 2023!

SaaStr

Cyvatar is a technology-enabled cyber security as a service (CSaaS) provider disrupting a $150 billion industry by introducing and delivering smarter, measurable managed security subscriptions to help you achieve compliance and security faster and more efficiently.

Banking 220
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DAU WAU MAU Metrics: Measuring Active Users In-App

User Pilot

Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. According to venture capital firm Sequoia , the standard DAU/MAU ratio is 10-20%, with only a handful of companies having over 50%.

Metrics 84
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Clouded Judgement 1.12.24 - Hard Truths

Clouded Judgement

Every type of investor was broadly operating in a “risk on” mindset given the ZIRP environment, and the venture capital ecosystem was no exception. I hope this post provides a bit of a cautionary tale of raising a mega round ahead of your metrics. 2025 is probably the year of max pain in the venture ecosystem.

Cloud 284
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Key Takeaways from the 2022 KeyBanc SaaS Metrics Survey

Kellblog

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. Free cashflow (FCF) margin of -5%.

Metrics 136
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We?re About To See a Lot More SaaS Debt

SaaStr

This article looks at the history of SaaS as it relates to financial capital and production capital. I argue that standard saas metrics make it possible for founders to scale using debt capital (production capital thats cheaper) instead of solely relying on venture capital (financial capital thats more expensive). .

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Subscription finance 101: how to finance subscription companies

ProfitWell

Subscription businesses face a variety of challenges unique to their specific model. These businesses need to emphasize (and analyze) certain metrics that other, more traditional businesses often do not. Successfully financing a subscription company involves the use of specific metrics and accounting methods. Churn rate.

Finance 52
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6 Important Metrics for SaaS Reporting

Baremetrics

SaaS businesses rely on customer loyalty for recurring subscription revenue rather than one-time purchases. They have to accurately predict how long customers will maintain their subscriptions to forecast their financial future appropriately. Check out our post on 30 SaaS founders on raising money and venture capital.

Metrics 71