Remove Marketplace as a Service Remove Sales Recruiting Remove Strategy
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5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch

SaaStr

While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction. By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. This created a natural product-market fit validation system for their marketplace.

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.

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What Makes a Great VP of Sales and How to Hire One

SaaStr

In SaaS, #1 most common misfire, with a bullet, is the VP/head of sales. It goes something like “You’ve Got to Get Past the Carcass of Your First VP of Sales” or “It’s The Second VP of Sales When You Really Start Selling” or variants thereof. Because in SaaS start-ups, it seems like the majority of first VP Sales fail.

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14 Niche Marketplaces to List Your B2C Services

Neil Patel

Consumer marketplaces are essential to connecting businesses with consumers looking for services. That is where B2C niche marketplaces can help. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences. What Are B2C Niche Marketplaces?

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What Are Influencer Engagement Marketplaces (and How to Use Them)

Neil Patel

Influencer marketplaces can help you do just that, so let me show you how they work. Why You Should Use Influencers in Your Marketing Strategy. For sales-based companies, influencer marketing could be a promising alternative. Let’s explore the mysteries of the influencer marketplace. What Are Influencer Marketplaces?

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4 Sales Recruiting Trends to Be Ready for in 2020

OpenView Labs

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful. How to build a magnetic brand.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. Customer acquisition.