The 4 Enterprise Sales Misconceptions for Startup Founders
OpenView Labs
SEPTEMBER 10, 2020
Closing a blockbuster multi-million dollar deal with a Fortune 100 company can be a massive win for a startup. Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding?
Let's personalize your content