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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Micromanaging Your First (and Second) Management Team.

Scaling 287
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. Fundamental metrics (like ARR, CAC Payback, or Burn Rate) will never stop being important; they’re industry standards for a reason.

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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

Gather insights about your customers from internal teams. This will help determine which market segments to prioritize and how much effort to put into each one. Gather insights about your customers from internal teams Businesses often have different departments, each with a different perspective on their customers’ needs.

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What is product-market fit? Tapping into your best customers

ProfitWell

The initial effort you put into finding a product-market fit will have a direct impact on whether your advertising efforts will be successful or not. If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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3 Steps to perform a pricing audit and maximize profitability

ProfitWell

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. Customer acquisition proves to be more challenging and more expensive as your customer base grows and the untapped market shrinks. You can rely on value-based pricing to deliver products and services to different market segments.