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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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13 Customer Discovery Questions to Ask for Valuable Insights

User Pilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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The “It Factor” in Selling Is a Myth: How to Build a Team of Top Performers

Sales Hacker

The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7% of sales teams hit their goals. But each member of your sales team has unique strengths, weaknesses, and learning styles.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

User Pilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

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Overengineering 101: What Is It and How Can Product Managers Avoid It?

User Pilot

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?