OpenView Labs

DECEMBER 10, 2019

Editor’s Note: This article is Part Two of a four-part series that covers the most crucial product marketing activities for an early-stage startup. Our product is ready! This post is part of a series that covers the core Product Marketing work needed in the four critical phases of an early-stage startup.

Acquisition 53

Acquisition Product Marketing Scale Marketing 53

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What is the problem that the product/service helped to solve for you? Market research survey.

Scale 96

Scale Market Research Software Review Churn 96

OpenView Labs

OCTOBER 29, 2019

Editor’s Note: This article is Part One of a four-part series that covers the most crucial product marketing activities. . I recently presented at Venture Lane , a curated startup hub for early-stage startups, to share more about Product Marketing and how it relates to an early-stage startup. This is all great.

Product Marketing 40

Product Marketing Development Marketing Scale 40

User Pilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Marketing 97

Marketing Market Research Branding Scaling 97

User Pilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Product analysts are now at the core of product development. Here are the primary responsibilities you will have to take as a product analyst.

Technical Advisors 98

Technical Advisors Data Analysis Technical Review Software Review 98

User Pilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market validation methods: in-app survey.

Marketing 105

Marketing Scale Market Research Interviewing 105

User Pilot

JUNE 20, 2023

First, you need to clearly define the product goals, the problems it solves, and its alignment with the organization’s business goals. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. Goal setting framework.

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Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

Development 105

Development Software Review Sales Recruiting Technical Review 105

User Pilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

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Management Interviewing Marketplace as a Service Product Marketing 105

User Pilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

B2B 98

B2B Underperforming Technical Team B2C Scale 98

User Pilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Measure your product-market fit Haven’t confirmed if you have achieved product-market fit yet?

Scale 96

Scale Market Research User Experience Benchmarks 96

Tom Tunguz

JANUARY 16, 2018

All of these disciplines fall under product marketing. Well run product marketing teams develop these perspectives before product launch. The competitive positioning?

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Pricing Market Research Interviewing Product Marketing 226

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy. Oversee product design.

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Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product. Sample user persona.

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ChatGPT Social Media AI Market Research 98

SmartKarrot

OCTOBER 26, 2021

On that note, product marketing is the driving force behind getting your products out there and making it sell. Today, product marketers are constantly on the run to understand the customers better and market the products that best define and benefit their interests. What is Product Marketing?

Product Marketing 10

Product Marketing Marketing Scale SaaS 10

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96

User Pilot

JUNE 14, 2023

The product feature request survey to let customers provide feedback and ideas for new product features. Product-market fit survey to collect customer feedback to assess the relevance and importance of a product or feature. Want to get started with a product feedback survey template?

Scale 98

Scale SaaS User Experience Market Research 98

User Pilot

SEPTEMBER 20, 2023

A product manager is a strategic role focused on ‘building the right product’ and ‘building the product right’ Product management is a multi-faceted discipline. Conduct user and market research to identify unmet needs. Analyze and report on product success. Organize releases.

Management 105

Management Market Research Metrics Trends 105

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. A product with a good PMF has enough customers willing to pay for it, making it easier to attract and retain customers. So, where do you begin?

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important?

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Underperforming Technical Team Sales Recruiting Social Media Market Research 104

User Pilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Scale 105

Scale Social Media Market Research Onboarding 105

User Pilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ Here are a few possible customer discovery questions that you might consider while carrying out your initial research.

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Underperforming Technical Team Scale Interviewing Social Media 103

Kellblog

JANUARY 7, 2022

Stop worrying about category creation , and worry about proving product-market fit [2]. Managing this difference can be particularly hard for a larger-company director of product marketing who’s just joined their first seed- or early-stage startup. Analysts name categories, not vendors. Just be clear.

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Entertainment Startup Technology Market Research 122

Tom Tunguz

MAY 12, 2016

Initially, I found that result astounding, because all of the public market research and valuation work focuses instead of multiples of revenue. Here’s why: Account expansion demonstrates initial product market fit. Customers are buying more of the product they trialled.

SaaS 108

SaaS Market Research Churn Acquisition 108

User Pilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Products achieve success because they solve user problems well. For that, you need product discovery , which involves customer and market research.

Management 98

Management SaaS Metrics Retention 98

User Pilot

APRIL 6, 2023

Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit. First, it delays the product launch. This means a lot of product development happens without customer validation. Finding the product-market fit. Let’s look at a few best practices.

Underperforming Technical Team 105

Underperforming Technical Team Management Interviewing Scale 105

User Pilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. The market research can also uncover any points of parity that you lack (and how that affects user sentiment).

Artificial Intelligence 52

Artificial Intelligence Social Media Software Review Technical Review 52

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

ProfitWell

JANUARY 14, 2020

It feels a bit tedious, but after conducting the hard work of market research and setting prices, it’s an important step to make sure those efforts don’t go to waste. Perform market research. Part of this pricing process includes a pricing sheet. Calculate profit margins.

Pricing 52

Pricing Market Research Subscription Payment Features 52

User Pilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Sales Hacker

JANUARY 14, 2022

Has extensive product, market, and competitive knowledge. Uses consistent product messaging. According to Mindtickle and Heinz Marketing research, nearly a third (32%) of survey respondents who hit 100% of their sales goals, and 57% who hit 75% of their sales goals, have a dedicated sales enablement program.

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Underperforming Technical Team Sales Enablement Construction Forecasting 98

Tom Tunguz

OCTOBER 9, 2016

There are product, marketing, and sales attributes to that ideal company that successful SaaS business have exemplified in the past. A beautifully designed, simple and elegant product is the first and most important thing. The business could be a Ford Edsel , even with all the market research and theoretical advantages in hand.

SMB 100

SMB SaaS Acquisition Education 100

OpenView Labs

MARCH 6, 2020

Shopify’s definition: “ Product positioning is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.”.

Branding 52

Branding Interviewing B2B Market Research 52

User Pilot

MAY 13, 2021

Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using. Any company that sells products can choose to use product intelligence, but the three most common groups are product marketers, product managers, and product designers/engineers.

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Social Media Software Review 52

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

FastSpring

DECEMBER 27, 2018

You’ve got an amazing idea for a new piece of software or service that you’re confident about developing further, but is the market really ready for your idea? Whether you’re an emerging startup or an established business, finding product-market fit is a good indicator for the success of your next venture.

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Construction Product Marketing Market Research Consulting 61