SaaStr

JANUARY 3, 2024

Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant. “A lot of the messaging on the SMB side is around, ‘Hey, let’s get you SOC-2 compliant.’

AI 148

AI SMB compliance Sales Hiring 148

SaaStr

OCTOBER 20, 2022

Sales tools seem under more pressure right now than infrastructure, for example. If no one is buying sales and marketing tools, why are ZoomInfo and HubSpot growing at record rates, for example? Still, I see almost all the ones that are struggling blame “the economy”, rather than themselves.

Forecasting 246

Forecasting Artificial Intelligence Software Business 246

FastSpring

APRIL 4, 2024

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

Scale 130

Scale Sales Payment Methods Merchant Services 130

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. They combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.

Sales Hiring 103

Sales Hiring Sales Recruiting Interviewing SMB 103

SaaStr

MAY 4, 2022

For SMB, it could be $20m-$30m in ARR. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Freshworks is another interesting SMB example of going multi-product early. jasonlk) April 29, 2022.

Scale 256

Scale SaaS SMB Scaling 256

OpenView Labs

JANUARY 31, 2022

Do they understand your GTM motion (enterprise vs mid-market/SMB)? Make a clear plan for your interview process . A strong interview process plan goes deeper than simply who candidates will interview with. . Each round or step of the process and interviewers in each. Have they built teams? EST / 9 a.m.

Sales Hiring 60

Sales Hiring Interviewing Sales Recruiting SMB 60

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. Let’s look at the why, the when, and a warning. We’ve already mentioned the why.

Scale 192

Scale Enterprise readiness compliance Enterprise 192

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

Scale 231

Scale Sales Hiring Scaling Revenue 231

FastSpring

SEPTEMBER 16, 2022

In two one-hour interviews, FastSpring sales leaders Todd Stellfox and Tony Markov each interviewed Kurt about pricing strategies that work in volatile markets and beyond. Stream both interviews below and see highlights from each. Todd Stellfox, Sales Manager at FastSpring. About FastSpring.

Pricing 118

Pricing Payment Solutions Payment Services SaaS Payments 118

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 174

Scale Sales Hiring Sales Recruiting Sales 174

SaaStr

APRIL 4, 2022

Rather than operating on our own in silos, marketers must extend our focus beyond top-of-funnel metrics and partner with sales to create a pipeline velocity. . This can be done through a combination of interviews (win/loss, buyer, customer), listening to the market, and observing trends throughout the competitive landscape.

Scale 244

Scale Revenue Scaling Marketing 244

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

Sales Hacker

NOVEMBER 9, 2020

Having the right technology in place is often the difference between success and failure, and this is even more true for startups and SMB, where you have a small team and limited resources. This benefits you, the sales leader trying to develop their sales stack in two large ways — reduced cost (in most cases) and reduced risk.

Technical Review 117

Technical Review Scale Trends Startup 117

Intercom, Inc.

OCTOBER 22, 2019

If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role. These lessons come from LB Harvey, our SVP of Sales and Support. 4 steps to stand out as a sales leader. Prioritize work that will move the needle.

Sales Hiring 123

Sales Hiring Underperforming Technical Team Sales Management 123

Sales Hacker

OCTOBER 30, 2019

Enterprise selling is one of the most challenging sales processes around, and when you factor in that employees are constantly changing jobs, spending an average of 2.5 How do I get promoted from SMB/MM to enterprise? When one LoB closes… How Do I Get Promoted from SMB/MM to Enterprise? LinkedIn Sales Navigator.

SMB 43

SMB Enterprise Technical Review Interviewing 43

Andreessen Horowitz

NOVEMBER 17, 2023

Sales wants more features. In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B Joe: The first time I met you was in the interview process. The problem is the sales team.

Sales Hiring 96

Sales Hiring Scale Sales Underperforming Technical Team 96

Sales Hacker

APRIL 15, 2019

This week on the Sales Hacker podcast, we speak with David Katz, Senior Director of Sales and Customer Solutions at Intercom. He also gives us a framework for how to move upmarket, and the requirements for taking a company from the SMB space all the way to the enterprise. Subscribe to the Sales Hacker Podcast.

SMB 58

SMB Enterprise Scale VP of Engineering 58

SaaStr

FEBRUARY 8, 2019

Bridget Gleason is VP of Sales @ Logz.io, the startup that uses predictive analytics and machine learning to provide monitoring, troubleshooting and security. Before Logz, Bridget was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. How does one structure commissions for the sales team with that in mind?

Sales Hiring 115

Sales Hiring Scale Sales SMB 115

SaaStr

SEPTEMBER 24, 2020

How to interview them and qualify them. Some classics here: How My VP, Sales Doubled Our Sales in 90 Days. If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days. Your VP of Sales Shouldn’t Be Perfect. 10 Crystal Clear Signs Your VP of Sales Just Isn’t Going to Work Out. No alignment with sales.

Sales Hiring 218

Sales Hiring Part-Time VPE Scale Underperforming Technical Team 218

Sales Hacker

FEBRUARY 13, 2020

Sales strategy. When you are selling to SMB and MM, you can get away with fairly lean marketing. RELATED: From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth. 3) Hiring: Do you have the right sales people in place? Make no mistake, this is a long way from the SMB sales motion!

Sales Hiring 71

Sales Hiring Enterprise Technical Review SMB 71

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. When making a sales hire, Max pays attention to the way candidates approach getting the job.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Customer advocacy is one of the most powerful marketing tools any brand can have.

Scale 249

Scale Sales Hiring Scaling B2B 249

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 81

Product Marketing Scale Sales Hiring Sales Recruiting 81

Intercom, Inc.

JULY 29, 2021

Ever since he was hired as the Director of EMEA Sales at BrowserStack , a web and mobile testing platform that lets developers test their websites and mobile applications across browsers, operating systems, and mobile devices, he had to completely rethink how to successfully onboard hundreds of salespeople just as everyone was going remote.

Sales Hiring 223

Sales Hiring Scale Sales Recruiting Underperforming Technical Team 223

SaaStr

OCTOBER 8, 2019

Typically founders are the first sales people. However, at some point a founder needs to hire a sales team. Learn how to recognize the signs of ‘founder denial’ and accept that the growth of your company is dependent on the recognition that limited sales skills may actually be hindering your company’s early success.

Sales Hiring 127

Sales Hiring Scale Sales Interviewing 127

SaaStr

MAY 24, 2019

How does Andrew advise founders on the question of whether to start in enterprise or SMB? What are the benefits of starting in SMB? Below, we’ve shared the full transcript of Harry’s interview with Andrew Filev. I had Jason VandeBoom of ActiveCampaign on the show, and he said SMB first works. Andrew Filev. Andy Wilson.

Sales Hiring 145

Sales Hiring Scale SMB Sales Recruiting 145

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. What is inside sales?

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. To succeed, you need to trust the data and step into predictive sales. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc.

Customer Success 75

Customer Success Machine Learning Artificial Intelligence Sales 75

SaaStr

DECEMBER 20, 2021

We don’t often summarize interviews in other media, but I really liked this piece in FT on the changes Yamini Ragan made when she became HubSpot’s CEO, promoted from CCO. They’re changes you might want to make as well if you focused on SMBs and mid-market especially: #1. But try it.

Metrics 54

Metrics SMB Scale B2C 54

Sales Hacker

MAY 15, 2018

On this episode of the Sales Hacker podcast, we talk with Andrea Kayal , Chief Marketing Officer at Upserve and most recently Chief Marketing Officer at Signpost. We talk about how to align marketing and sales with demand generation to drive scale. How to align Sales, Customer Success, Marketing, and Demand Gen. We’re on iTunes.

Scale 65

Scale Sales Hiring Marketing Sales 65

Sales Hacker

MAY 1, 2018

On this episode of the Sales Hacker podcast, we talk with Rick Smolen , VP of Sales at Greenhouse Software about moving your product upmarket and how to sell your software to a big company. What sales strategies and philosophies are necessary for enterprise sales. Subscribe to the Sales Hacker Podcast. Your title?

Sales Recruiting 47

Sales Recruiting Sales Hiring Sales SMB 47

Sales Hacker

NOVEMBER 26, 2018

This week on the Sales Hacker podcast , we interview Dannie Herzberg , Head of Mid-Market Sales at Slack. Redefining sales and the qualities necessary to succeed. Subscribe to the Sales Hacker Podcast. The Changing Landscape of Female Sales Leaders [36:45]. Dannie’s Life (and Sales) Mantras [45:53].

Sales Recruiting 51

Sales Recruiting Sales Hiring Scale Sales 51

SaaStr

MARCH 20, 2020

With the rise of product-led growth, are we seeing a fundamental shift in the structure of sales and marketing? 318: The first step in success with SMB clients is to recognize that it’s not a one size fits all scenario. Companies need a specialized approach for SMB accounts, different than the tactics used for Enterprise.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Sales Hacker

JUNE 20, 2018

Why have a career in sales ? Tune in to episode 12 of the Sales Hacker podcast with Jaimie Buss , VP of Sales, North America for Zendesk as she talks about startups careers and transitions! Managing the journey through parenthood and children as a woman in sales. Subscribe to the Sales Hacker Podcast.

Scale 80

Scale Sales Hiring SMB Interviewing 80

OpenView Labs

JUNE 17, 2019

And unfortunately, on more than one occasion, I’ve seen this FOMO cause them to lose remarkable salespeople and sales leaders that were previously beyond excited to work with them. Here are three reasons FOMO is the kryptonite of high-growth sales organizations… and how to conquer it. hire them immediately. How did you feel?

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Sales 53

Sales Hacker

DECEMBER 13, 2017

In our last article, we did a tactical tear down of when to hire sales trainer or sales consultant. In this post, we’ll explain how to find and hire the right sales consultant or sales trainer for your business. What Do You Look For In A Sales Consultant or Trainer?

Sales Hiring 88

Sales Hiring Consulting Scale Sales 88

SaaStr

NOVEMBER 16, 2020

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times?

Sales Hiring 200

Sales Hiring Scale Leadership Sales Enablement 200