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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Resources

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. Cultural leaders—athletes, entertainers, and executives—have evolved beyond mere financial backers to highly-engaged strategic partners and advisors for a company’s growth.

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

But for B2B companies, the idea of getting playful on social media can be daunting. So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining.

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Organic vs Paid Social Media: The Ideal Hybrid Strategy

Buffer Resources

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

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The decade software ate the world

Intercom, Inc.

The impact of social media. It’s hard to recall now, but there was a time, particularly around the Arab Spring of 2011, when it seemed that Facebook and Twitter would usher in a new era of enlightenment across the world, shifting power to the people by freeing our social and political discourse from traditional gatekeepers.

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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

Business owners and leadership teams should adopt a new mindset of growth and opportunity to make these changes feasible. Determining where to reach your customers (social media, email, etc.). For instance, social media is a great place to gain exposure and reach new customers. And you know what?