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Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre (Pod 527 + Video)

SaaStr

Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. These moments could be things like writing a positive review or completing a customer education course. Lapeyre shares advice on how to use data to acquire more customers and increase ARR. . Build A Map.

SMB 237
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10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly’s Head of Organizations Revenue Dorian Stone (Podcast 520 + Video)

SaaStr

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. The admin, influential decision-makers, and consumer sales reps can be the same people in a Consumer or SMB setting.

Scale 210
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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

And…monthly bonus podcast episodes dropping the first Thursday of every month The post GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye appeared first on GTMnow. I knew a little bit about what he was building but I really just made a bet on the person.

SMB 73
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Top SaaStr Content for the Week: Guild Education’s SVP, DoNotPay’s CEO, GGV Capital’s Managing Director and Partner, Three Workshop Wednesdays and more!

SaaStr

SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education  2. SaaStr 647: Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck   3. appeared first on SaaStr.

Scale 211
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The Characteristics of the Most Attractive SMB SaaS Companies

Tom Tunguz

What are the attributes of the ideal SMB SaaS company, an entrepreneur asked me recently. I believe that the next wave of SaaS companies will be centered around workflows, Event Driven SaaS , and this extends to SMB SaaS. The product enables self-education of a user. It’s a good question. Acquisition.

SMB 100
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Top SaaStr Content for the Week: Theory Ventures’ Founder & GP, DoNotPay’s CEO, Guild Education’s SVP, Workshop Wednesdays and more!

SaaStr

SaaStr 648: CRO Confidential: Cherishma Shah, Senior Vice President; Go To Market Strategy, Operations & Enablement at Guild Education  5. CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah 2. appeared first on SaaStr.

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Mastering the Mid-Market: Lessons on Building and Selling Into Scaling Enterprises with Vanta CRO, Stevie Case (Video)

SaaStr

Case shares the playbook for the “messy middle” to prevent the very predictable problems you run into in the middle ground of the mid-market, that space between SMB and enterprise. The unit economics in the mid-market can be much more attractive than in SMB. Why The Mid-Market Is So Messy The mid-market is hard to define.

Scale 189