Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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Category Creation and Community Building with Sri Ganesan

Predictable Revenue

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Please note that a version of the conversation was originally ran on the HR Heretics podcast. This transcript has been lightly edited for clarity. Key takeaways Write a MOC. A MOC document can help you prioritize what jobs you need an executive to do so you can hire against those needs. Leading by influence, not directive. Build trust with founders and then offer your own data-backed take on why a founder’s decision might not be the best decision they could make.

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7 Things to Do When You’re Struggling

SaaStr

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. Get help & upgrade the team. This is the #1 thing you can do to move the needle. Don’t be ashamed to ask for help. Especially if you are struggling.

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Building a $20b Behemoth : Office Hours with Steven Goldfeder of Offchain Labs

Tom Tunguz

On February 23rd at 10am Pacific time, Office Hours will host Steven Goldfeder. Steven founded Offchain Labs, the company behind Arbitrum, a web3 project worth $21b as of this writing. Arbitrum is a L2, a layer 2, that sits atop Ethereum, improving its performance & cost to write transactions. Steven authored many of the seminal papers behind modern blockchains.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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12 Best Salesforce Integrations for Businesses in 2024

User Pilot

What are the best Salesforce integrations in 2024? In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! TL;DR Salesforce integrations connect the CRM with other platforms to enhance functionality, streamline operations, and improve data sharing.

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More Trending

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How to Create a Customer Profile: Key Steps for Targeted Marketing

Groove HQ

Many businesses “feel” that they know who their customers are. But do they? Sometimes it is operational blindness, other times it is poor preparation. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table. In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog.

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GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell

Sales Hacker

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

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How to Harness the Power of Digital Market Dynamics for Product Innovation

Blulogix

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes. For businesses employing agile monetization strategies, particularly within the realm of subscription services, leveraging these dynamics for product innovation is not just an opportunity— itR

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Heartfelt Connections: The Power of Relationships in Business Success

Nimble - Sales

This Valentine’s Day, let’s celebrate a different yet essential aspect of our professional lives: networking! Successful businesses thrive on networks of relationships that are built over time, which are crucial for sparking new opportunities, forming partnerships, and driving growth. We’ve connected with industry experts who have shared their insights and personal takes on how effective […] The post Heartfelt Connections: The Power of Relationships in Business Success ap

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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64% of You Are Growing Your Sales Teams in 2024

SaaStr

So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. But now everyone is focused on getting more and more efficient. To $300k-$400k+ per employee at scale. So cuts continue. But don’t the headlines obscure what’s really happening, because they tend to shout out quieter trends.

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Clouded Judgement 2.16.24 - Jan Green Shoots + CPI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now January Green Shoots A couple key software players have given us commentary in their Q4 earnings report (quarter ending December) that January (the first month of Q1) saw some green-shoots. Could this be the sign of a slow rebound?

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Process Improvement for Sales Success

Predictable Revenue

Idaliz Ruelas, an Account Strategist at Predictable Revenue, at the forefront of transforming sales processes and improvements into results. The post Process Improvement for Sales Success appeared first on Predictable Revenue.

Sales 130
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform pr

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. With no more funding coming, and growth way down. So can you pay less these days?

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Virtual Data Rooms: The Unsung Hero of Biotech Financing

Andreessen Horowitz

The biotech industry is built on one of the cleanest go-to-market strategies in existence: if you make a safe drug that really works, patients are likely to receive it and payors are likely to pay for it. This simplicity is of course shrouded in the complexity of biology, and demands that biotech companies thoughtfully de-risk existential concerns throughout the drug development lifecycle.

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7 Best SaaS Funnel Analysis Tools in 2024

User Pilot

Having funnel analysis tools that provide comprehensive analytical insights about where and why users drop off will solidify your business’s competitiveness in the long term. In this article, we’ve compiled our favorite software and conducted an in-depth review for each, highlighting their main analytics features and pricing. TL;DR Funnel analytics refers to the analysis of events across all stages of every customer journey.

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What You Need to Know About the TikTok Creativity Program

Buffer Resources

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Top SaaStr Content for the Week: Two New Podcasts, LIVE Workshop Wednesday with Founders Fund, and lots more!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 3 What to Do If You’re An NRR Zombie 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin The $2 Million(*) Dollar Man/Woman: How to Think About Scaling Your Customer Success Team (Updated) Sapphire Ventures: GenAI Funding is Up 271%.

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Investing in Upstash

Andreessen Horowitz

The serverless platform shift is unfolding at a rapid pace. By that, we mean services that scale to zero, are globally distributed, and scale up based on demand. Having spent the last few years studying this market, we observed two key drivers behind the adoption of this platform shift — one architectural, and the other organizational. First, application logic is becoming event-driven for new apps, necessitated by high volume and low-latency communication between third-party APIs and microservic

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Top 7 Salesforce Email Integrations You Need

User Pilot

What Salesforce email integrations do you need to effectively engage users and streamline your processes for better efficiency? Our quick guide explores 7 such integrations, so if you’re after an answer, you’re in the right place! Let’s dive in! TL;DR Salesforce is a leading CRM platform designed to enhance customer relationships and drive sales growth.

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9 Leap Day Ideas for Your Social Media on February 29 (With Examples from Real Brands + Creators)

Buffer Resources

In 2024, we’re getting a bonus day in February.  Leap Day rolls around on February 29 only once every four years, and baking it into your social media marketing plan offers a fun way to connect with your audience and customers.  In this article, I’ll walk you through nine out-of-the-box ways to celebrate Leap Day — whether you’re a creator or a brand.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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5 Interesting Learnings from Cloudflare at $1.5 Billion in ARR

SaaStr

So times are tougher for some, but for the most part, not in leaders in Cloud security. Cloudflare is a great example. While it saw some slowdown last year, it’s now accelerating again with 2 record quarters of new bookings in a row. At ~ $1.5 Billion in ARR, it’s still growing 32% and it’s gotten pretty darn efficient, with 14% free cash flow margins now.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1: Your Prospect Data Isn’t Accurate The Importance of Accurate Data in Prospecti

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8 Best Product Webinars in 2024 and Beyond

User Pilot

Product webinars are a great way of keeping up-to-date with the latest news and trends in product management in an accessible way. We’ve collected some of the best product management webinars for 2024, so you don’t miss out. TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool.

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20+ Podcasts You’ll Want in Your Feed in 2024

Buffer Resources

Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a podcast for everyone.

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How To Package & Price Embedded Analytics

Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings. You’ll learn: How to take a disciplined approach to pricing The three elements of the Packaging Decision Framework Ways to structure your new embedded analytics offering Download the White Paper to learn about How To Package & Price Embedded Analytics.

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Dear SaaStr: How Big of a Return Are VCs Looking For in a Startup?

SaaStr

Dear SaaStr: How Big of a Return Are VCs Looking For in a Startup? For Angel, Pre-Seed: At least 50x, with a possible chance of mode. The loss rate in general is so high here, the winners have to do 50x. For Seed to Series C or so: At least 10x, with a possible chance of 100x. For Growth Stage: At least 3x, with a real chance at 10x if everything goes well.

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The Anatomy of Addictive Content

The Moz Blog

Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion

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Userpilot Salesforce Integration: What Is It and How Can It Help Your SaaS Company?

User Pilot

Are you a Salesforce or HubSpot user? For Userpilot customers, it doesn’t matter anymore. We have offered HubSpot integration since June 2023, and have just released the 2-way Userpilot Salesforce integration. Let’s see how product teams can leverage it to build better products and deliver excellent customer experience. TL;DR Userpilot is a product growth platform that allows you to track and analyze user behavior, collect feedback, and create in-app experiences to drive user engagem

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