Tom Tunguz
JANUARY 10, 2018
In December 2017, the amount raised in ICOs nearly equaled the amount raised by Series A investments globally. The technology innovation catalyzed by Bitcoin and Blockchain is creating many multibillion dollar economies quickly. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea.
Practical Advice on SaaS marketing
JANUARY 6, 2018
For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo. They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. My advice: Stop doing that. If we rush into a demo before the prospective customer is ready for one, a few bad things may happen: We miss an opportunity to learn more about the prospect
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Think Strategies
JANUARY 12, 2018
One of the biggest challenges facing organizations of all sizes trying to move to the cloud is finding and retaining the skilled workers necessary to implement today’s rapidly expanding assortment of on-demand services. This skills gap cost companies more than $250 million in lost business opportunities in just one year, according to a recent survey conducted by the London School of Economics and sponsored by Rackspace.
Sales Enablement, SaaS and Growth
JANUARY 11, 2018
At the beginning of each year I like to reflect on where I’m investing my time - this exercise helps me evaluate whether or not it’s being used in the most valuable, productive and impactful way. In my mind, that’s the best way to set myself up for success. Indeed, over the past 12 months I’ve been very deliberate about adopting a growth mindset, and building time into my calendar dedicated to personal development.
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Sales Hacker
JANUARY 11, 2018
At first glance, project managers and sales professionals don’t seem to have much in common. They inhabit different worlds and generally aim for different goals. Budget-conscious, time-crazed and snoopier-than-normal, the stereotypical project manager seems, at most, a very distant cousin of the freewheeling, outgoing and glib sales practitioner.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
JANUARY 10, 2018
If price localization isn’t part of your SaaS strategy, it’s limiting your long-term growth––and probably irritating customers around the world! One study of 50 successful SaaS companies found that those with localized pricing outgrew their competitors by 30% or more. Here’s a closer look at what exactly price localization is, and how it benefits your ecommerce site.
CloseSaaS
JANUARY 8, 2018
When you’re running a services business, it’s easy to set yourself up for failure. Unscalable sales processes, unsustainable pricing models, and bad contracts can all spell doom for the future of your company.
Sales Hacker
JANUARY 9, 2018
Is it your fault if you’re a bad salesperson? Well, it depends. If you’re knowingly in a sales role just for the cash but you don’t really care about solving customer problems, then you’re in the wrong biz. If you’re trying to do right by the customer but you lack the skills and know how, then it’s likely a management problem.
InsightSquared
JANUARY 12, 2018
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
ReSci
JANUARY 9, 2018
Kylie Cosmetics by Kylie Jenner has made a shocking $420 million in revenue just one and a half years from launch. But Kylie isn’t the only celebrity to make waves with their startup. Today we’re going to examine popular celebrity brands and the advantages celebrity. The post 23 Celebrity Brands: Effects of Starpower on a Startup appeared first on ReSci.
Brian Balfour
JANUARY 11, 2018
We’ve all heard the rallying cry of the “One Metric That Matters”. Choose your north star and focus. Grow 7% week over week. If you grow daily active users (DAUs), the rest will follow. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. In a recent essay , Casey Winters, formerly Growth at Pinterest, says: “The search for one key metric for a complex ecosystem like Pinterest over-simplifies how the ecosystem works and prevents anyone from foc
Sales Hacker
JANUARY 10, 2018
The post How to Measure Key Metrics That Drive Sales Results appeared first on Sales Hacker.
InsightSquared
JANUARY 12, 2018
Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. While sales leadership may sign on the dotted line for new vendor contracts, the responsibility of onboarding, implementation and training falls on the sales ops team. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
CloseSaaS
JANUARY 10, 2018
If you want your inside sales team to reach their quotas and feel motivated to crush it every single day, there’s one thing you should embrace: Competition.
FastSpring
JANUARY 12, 2018
The Digital Software Industry is a booming business. The audio market is growing exponentially but one of the key challenges with selling online is how to ensure your customers receive the best buying experience possible. Not only do you need the ability to agility add or modify products in your shopping cart platform, you need to ensure your huge digital files reach your new buyers as intended.
Sales Hacker
JANUARY 8, 2018
The post Four Proven Strategies for Inside Sales Teams to Win More Deals appeared first on Sales Hacker.
InsightSquared
JANUARY 8, 2018
We recently spoke with Joe Flynn , Senior Vice President of Global Sales at Amadeus Hospitality about how he uses InsightSquared to help his reps better focus, drive the right behaviors and generate more results. Here’s what he had to say: . Q: How does your team use InsightSquared to make sure that your reps are keeping on top of every opportunity?
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
JANUARY 8, 2018
What makes a killer sales kickoff meeting? Is the review of numbers? Sort of… Is it the announcement of a new product, service, feature set? Perhaps… Is it the Rah-Rah speech from the CEO? Maybe… Is it the announcement of new marketing initiatives to support lead generation and demand generation efforts? Getting warmer… What really sets the best sales kickoff meetings apart from the mediocre ones is making sure you provide your sales team with something more valuable
Sales Hacker
JANUARY 8, 2018
It seems like an age old topic, how does a Marketing Qualified Lead get to the starting point of the sales process? There is a narrow line between asking for high quality leads and properly handling leads according to their quality. In this article, we’ll breakdown how to efficiently transition your marketing qualified leads to your sales team while improving the entire handoff process in 5 simple steps.
InsightSquared
JANUARY 8, 2018
There’s an African proverb that goes something like this: “When elephants fight, the grass suffers.” This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.
Sales Hacker
JANUARY 10, 2018
The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. Adding Direct Mail to Email Campaigns Makes Good Economic Sense. Using the two channels results in an up to a 35% lift over a single channel—IWCO. Sending direct mail after email increases effectiveness by 40%—Canada Post. 57% of millennials have made purchases based on direct mail offers—USPS.
As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.
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