October, 2022

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7 Easy Steps to Improve SEO Ranking

The Daily Egg

Are your competitors outranking you? If they are, it’ll have a negative impact on your business, blog, or whatever kind of website. The post 7 Easy Steps to Improve SEO Ranking appeared first on The Daily Egg.

Business 351
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Why Segmentation is Key for SaaS Email Marketing

Predictable Revenue

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Marketing 278
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Kalvify - Product Life Fit

SaaS Brief Submitted Articles

A software platform to empower educators and content-creators to create e-learning websites to sell memberships, online courses and make money.

Education 246
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Customer Success Team Structure: Four Best Practices

Totango

Your customer success team structure forms the organizational backbone supporting your CS strategy. A well-designed structure can help you streamline your operations for greater efficiency to deliver your customers better results. In this blog, we’ll share some of the most important keys to effective CS team organization: We’ll look at what we mean by customer success and CS team structure.

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The AI Superhero Approach to Product Management

Speaker: Conrado Morlan

In this engaging and witty talk, we’ll explore how artificial intelligence can transform the daily tasks of product managers into streamlined, efficient processes. Using the lens of a superhero narrative, we’ll uncover how AI can be the ultimate sidekick, aiding in decision-making, enhancing productivity, and boosting innovation. Attendees will leave with practical tools and actionable insights, motivated to embrace AI and leverage its potential in their work. 🦸 🏢 Key objectives:

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Linking Multiple Accounts to a Contact in Salesforce

CloudKettle

Introduction Picture this: you’re building out a data model where you need to link a Contact to multiple Accounts. Maybe Contacts have relationships with a variety of companies that you need to track. Maybe you want to track not just employment affiliations, but volunteer organizations and clubs as well. Or you may want to track […]. The post Linking Multiple Accounts to a Contact in Salesforce appeared first on CloudKettle.

Data 98

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The three golden rules of a customer-centric subscription business

ChurnZero

This article was originally published on Forbes.com. . Customers’ expectations are changing. Not in terms of how much they expect, because customer expectations have always been high—but in terms of what they expect. The defining measure of a great customer experience used to be a business’s ability to be there for its customers. Availability was enough to win loyalty.

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Is communication the most important part of any business?

SaaS Metrics

When we speak of business, the concept of communication and communications often differ, but they both serve to achieve the same end goal of ensuring a business is running smoothly and efficiently. When we speak of communications, we speak of the methods in which staff communicate rather than the act itself. But. Read more. The post Is communication the most important part of any business?

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Atom vs. Visual Studio Code

The Daily Egg

Atom and Visual Studio Code offer similar HTML editing experiences. You get a modern interface with easily installable plugins presented in a. The post Atom vs. Visual Studio Code appeared first on The Daily Egg.

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Dear SaaStr: What Are Some Lies Founders Tell Themselves?

SaaStr

Dear SaaStr: What Are Some Lies Founders Tell Themselves? #1 Lie. That it will get easier. It never gets easy, but it can get less difficult: You get better. You constantly learn, and in not that long of a time, become one of the experts in your space. At some point, you stop being at risk of going bankrupt. This does let you breathe. At some point, you have a brand, and that makes your growth more predictable.

Startup 344
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Provide Real Value in Your Applications with Data and Analytics

The complexity of financial data, the need for real-time insight, and the demand for user-friendly visualizations can seem daunting when it comes to analytics - but there is an easier way. With Logi Symphony, we aim to turn these challenges into opportunities. Our platform empowers you to seamlessly integrate advanced data analytics, generative AI, data visualization, and pixel-perfect reporting into your applications, transforming raw data into actionable insights.

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5 Steps To Build An Outbound Sales Team From The Ground Up

Predictable Revenue

Learn five steps to build an outbound sales function, including how to navigate the hiring process, train your sales team, and set up foundations to scale. The post 5 Steps To Build An Outbound Sales Team From The Ground Up appeared first on Predictable Revenue.

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Sales Efficiency through Covid : Reading the Tea Leaves for Startups

Tom Tunguz

In 2017, SaaS companies reported their cost of customer acquisition had increased by 65% in the previous five year period. What happened to these figures during Covid? We can examine the sales efficiency of public software companies to get a sense. Since 2016, the average public software witnessed its sales efficiency winnowed from 52% to 47%, a decline of about 10%.

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CX vs. Customer Success: Are They the Same?

ChurnZero

Are Customer Experience and Customer Success really the same? If not, what are the differences that set them apart? Perhaps, more importantly, how can businesses leverage both of these practices to improve customer retention and reduce churn?

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How Slack Successfully Rolled Out Their First Pricing Change?

FastSpring

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. During a recent live interview about pricing strategies to combat stagflation , FastSpring’s Sales Manager Todd Stellfox and Chief Product Officer Kurt Smith discussed what Slack did well in this announcement.

Pricing 148
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Unlock the Secrets: How These Top SaaS Leaders are Transforming Payments into Profit

Speaker: Speakers: Robin Eissler, BoosteHub & Cory Benn, PracticeSuite

Join us for an exclusive session with Robin Eissler from BoosteHub and Cory Benn from PracticeSuite as they reveal their secrets to leveraging payments within their SaaS platforms. Discover how they seamlessly switched from Stripe to Usio and created more stickiness by offering more solutions. Learn how they increased their company valuation by up to 300% and generated over $700,000 in additional revenue.

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Google Ads vs. Facebook Ads

The Daily Egg

Google Ads and Facebook Ads are the two OG online advertising platforms. But who wins in the battle of the tech giants? The post Google Ads vs. Facebook Ads appeared first on The Daily Egg.

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The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs

SaaStr

So this is a simple post, it would almost do better as a Quora answer, if folks still really read Quora. But I thought it was worth writing up, because what’s happening on Twitter and the internet these days is confusing on many levels. And one of the most confusing thing is that: Many of the best SaaS and Cloud companies. That are growing really quickly and.

Startup 324
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Why You Should be Doing Data-Driven Sales Management

Predictable Revenue

Peter Kazanjy joins the Predictable Revenue podcast to discuss why you should be using data to drive your decisions as a sales development manager. The post Why You Should be Doing Data-Driven Sales Management appeared first on Predictable Revenue.

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How Low Could Valuations Go?

Tom Tunguz

The public software market continues to compress. Enterprise-value-to-forward-revenue multiples are now below 2016 levels for the first time in 6 in years. The 25th percentile of companies trade at 3.3x today compared to 4.0x in 2016. The median or 50th percentile trade at 4.9x vs 5.6x. The 75th percentile have resisted the downward pull & retain their premium: 7.3x vs 5.8x.

Banking 268
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Secure SaaS Success: Embedded Finance as a Competitive Advantage

Speaker: Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms

Join us for an exclusive webinar hosted by Ian Hillis, SVP of Growth at Payrix and Worldpay for Platforms, where he’ll explore the significant impact of embedded finance on the software industry! This session is designed to provide you with the strategic insights needed to navigate the future of SaaS successfully, all while gaining a deeper understanding of how these trends can enhance your competitive edge, boost revenue, and deepen customer loyalty.

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Elevate the Position of Solution Engineering

SaaS Brief Submitted Articles

The role of a Solution Engineer is pivotal to the success or demise of a sales opportunity, therefore needs to be elevated and supported beyond the norm.

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Online privacy: Best browsers, settings, and tips

IT World

“You have zero privacy anyway. Get over it,” Scott McNealy said of online privacy back in 1999, a view the former CEO of the now-defunct Sun Microsystems reiterated in 2015. Despite the hue and cry his initial remarks caused, he’s been proven largely correct. Cookies, beacons, digital signatures, trackers, and other technologies on websites and in apps let advertisers, businesses, governments, and even criminals build a profile about what you do, who you know, and who you are at very intimate le

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6 Ways to Design Your Ecommerce Website (Examples)

The Daily Egg

Picture this: you’ve spent the time and money on a new PPC ad campaign and taking great photos of your products. Now, The post 6 Ways to Design Your Ecommerce Website (Examples) appeared first on The Daily Egg.

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Seasoned VPs Cost 10x a Stretch VP Now. Is It Worth It?

SaaStr

So That VP That Has Done it Before always cost more than the stretch VP. They ask for more salary, and a bigger team. As they should. But in the past few years, the gap has grown and grown. Recently I talked with a founder who had hired a seasoned VP of Marketing at $3m that had an 8 person content marketing team. Not an 8 person team at $3m ARR, but just 8 on content alone!

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Solving the Payments Puzzle: What SaaS Pros Need to Know

From emerging payment technologies to the importance of intuitive software design, the world of embedded payments is rapidly evolving. How do you stay ahead while serving up what merchants really want in your software offerings? The Merchant Insider report is here to help, offering unique insights into the merchant perspective. It analyzes responses from over 500 merchants in the U.S. and spans key industries, so you can understand the challenges, preferences, and expectations that are shaping s

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Key Takeaways from the 2022 KeyBanc SaaS Metrics Survey

Kellblog

KeyBanc Capital Markets (KBCM) recently published their 13th annual private SaaS company survey. This post has three purposes: to let you know it’s out, to provide you with a link so you can get it, and to offer some quick takeaways on skimming through the results. The first thing to remember about this survey is that it’s private SaaS companies.

Metrics 135
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Office Hours with Carilu Dietrich - Marketing for Hypergrowth Companies

Tom Tunguz

On October 18th at 10am Pacific, Office Hours will host Carilu Dietrich. Carilu headed corporate marketing for Atlassian from $150m to $450m in revenue & through their massively successful IPO. Since then, she’s advised Segment, Kong, Miro, PagerDuty, Bill.com & 1Password, among many others. Needless to say, her vista across many leading SaaS companies marketing practices is exceptional.

Marketing 252
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SaaSOps

SaaS Brief Submitted Articles

Two years ago, I wrote an article about best ways to SaaS-enable applications. This article is a follow up to that article, discussing SaaSOps.

SaaS 130
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iPhone to Android: The ultimate switching guide

IT World

So, you're ready to leave your iPhone for greener pastures — specifically, the bright green hue of Google's Android ecosystem. It's a major move, to be sure, but it doesn't have to be daunting. Beneath the surface-level differences, Android and iOS actually have a lot in common — and with the right steps, you can switch from an iPhone to an Android device without losing anything significant (including your sanity).

Software 143
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Consumer Subscribers: The Top 5 Ways to Monetize

Learn effective Consumer subscriber monetization strategies with iolo’s guide. Designed for consumer product managers, discover actionable insights and practical tips on upselling premium features to your consumer customers, and more. Sharpen your monetization tactics and unlock new revenue streams. Download your copy and start expanding your business today!