Tue.Jul 16, 2019

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Acquiring SaaS Success: Why Customer Support is Critical for SaaS Companies

SaaS Metrics

Your Software as a Solution (SaaS) company deserves to have high profits and a host of dedicated customers. However, ensuring that people sign up and retain services from your business will take more than good software and technical skills. In fact, the strength of your customer service is far more important for the success of your SaaS company than you may have considered.

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Substack

Andreessen Horowitz

Reading — and especially writing — was once a privilege of the elite.

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From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)

SaaStr

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 126
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Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign

The Daily Egg

As a B2B Demand Generation Agency, our clients are faced with longer sales cycles and a multitude of influencers and decision makers who are conducting research on their product and services. This means that when we’re analyzing traffic data, heatmaps, and in-app surveys, we approach these insights with the understanding that most visitors are there […] The post Converting B2B Leads: How to Build a Multi-Touch Attribution Marketing Campaign appeared first on The Daily Egg.

B2B 273
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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What are some strategies to justify to a potential acquirer a higher valuation for my company?

SaaStr

The easiest “strategies” to get a higher price in an acquisition — which admittedly are very hard to deploy quickly : Raise a venture round at a high price. This is controversial “advice” because it can backfire on you. But the reality is, many M&A prices are driven by a multiple of the last venture round — at least in deals where the acquirer really wants to get it done.

Strategy 130

More Trending

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Nimble Now Available Globally Through Microsoft’s New Commercial Marketplace

Nimble - Sales

Microsoft’s Newly Launched Commercial Marketplace Enables Nimble to Scale Globally by Selling Directly and Indirectly Through Microsoft to its Billions of Customers As the simple, smart CRM for Office 365 teams, we’re excited to announce that Nimble is now available to Microsoft’s billions of customers and hundreds of thousands of resellers through their new Commercial Marketplace. […].

Scaling 89
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How Recurring Revenue Supports SaaS Companies

FastSpring

There are two things most businesses can never get enough of—time and money. You’re constantly racing against the clock to get your product off the ground and generating revenue as quickly as possible. One of the best ways to reduce costs and decrease time-to-market is to use a SaaS-friendly billing system. Since SaaS-friendly billing, also known as recurring billing , is designed specifically for companies who sell online services with a subscription model, it offers many advantages over a typi

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Why You Should Focus on Nurturing the Customer Relationship

Totango

The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years.

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How do you keep up with all the changes in the digital marketing space?

Net-Results

I don’t think the difficulty is keeping up with all the new information out there. It’s not hard to subscribe to a whole bunch of digital marketing blogs, podcasts, etc. The real problem is about sifting through all that information and deciding what to act on. It’s incredibly easy to become utterly paralyzed by all the (oftentimes conflicting!

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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The Only Real Way to Move the Middle and Turn B Reps Into A Reps

Sales Hacker

When was the last time your revenue goal decreased? Yeah, us too. The only way to hit those ever-increasing goals is to continue improving sales rep performance. But even with tools to improve efficiency, less than 50% of reps make quota. To meet revenue goals, leaders must figure out a way to thaw the frozen middle — that is, transform B performers into A performers.

Revenue 59
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Why You Should Focus on Nurturing the Customer Relationship

Totango

The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital companies now rely on an ongoing process of renewal and upsell that can potentially continue for years.

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Guide to SaaS Pricing Models and Strategies

SaaS Metrics

Introduction Businesses, whether small or big, choose SaaS over traditional software delivery methods mainly because of low initial costs and the flexibility SaaS model offers. While most people think of SaaS as simple monthly/quarterly/annual subscriptions, there are a few other things to consider to ensure that you get the best value for the IT investment.

Pricing 45
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4 Steps to Becoming a Product-Led Sales Organization

OpenView Labs

A dramatic shift is underway. Product-led go-to-market practices across the SaaS spectrum, and the need to deliver stellar customer experiences, are becoming all the more important. Organizations are forced to re?examine how they drive revenue by using the product as the main growth lever. Companies who adapt to those changes will emerge as winners, while those faithful to the old ways will cease to exist. .

Scale 42
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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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See How Clever Call Tracking Helped This Agency Get 219% More Leads for Their Client

Unbounce

If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction, and locksmiths all have prospects who would rather click to call.

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How to Rank Your Old, Outdated Content

Neil Patel

What percentage of your search traffic is driven by your top 10 pages? Chances are, it’s a large portion. Just look at the screenshot below. You’ll see that my top 10 pages drive 28.7% of my search traffic. That may not seem like a high number, but I have 5,441 blog posts. In other words, 0.1% of my pages make up 28.7% of my search traffic. Typically, with smaller sites, the percentages are much higher in which the top 10 pages make up the majority of their search traffic.

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Automate This: Handwritten Notes in Your CRM

yoursales

Automate This: Handwritten Notes in Your CRM. For years I suffered from having handwritten notes in physical notepads. That presented me with several issues: too little time to transfer handwritten notes into CRM; having to flip through pages and pages to get to the right note about the right client; not knowing which specific notepad the notes were in; …and worst of all, not having all the notes with me on the go.

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Hope for the best or prepare for the worst? How we manage critical incidents at Intercom

Intercom, Inc.

Almost every software company today has some kind of incident response process to help them navigate major service outages. Intercom is no different, and up until mid-2018, our incident response process had worked successfully. We had many experienced engineers who had been part of on call rotations at other companies, we ran basic postmortem exercises and overall our frequency and duration of outages was pretty good for a company of our size.

Scale 215
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Automate This: Handwritten Notes in Your CRM

yoursales

Automate This: Handwritten Notes in Your CRM. For years I suffered from having handwritten notes in physical notepads. That presented me with several issues: too little time to transfer handwritten notes into CRM; having to flip through pages and pages to get to the right note about the right client; not knowing which specific notepad the notes were in; …and worst of all, not having all the notes with me on the go.