Chargify
APRIL 23, 2019
How long is a startup a startup? We found ourselves asking this question in a marketing meeting not too long ago. It came up because people regularly refer to Chargify as a startup, but our company has been around since 2009. Are we still a startup? I don’t think so. There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle.
Totango
APRIL 23, 2019
Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your enterprise can grow. As such, being able to accurately calculate your renewal rate gives you insight into your customer success team’s performance. Customer expectations are higher than ever, and if you can’t deliver lifetime customer value, then a relationship you’ve worked hard to build may just end in churn.
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Intercom, Inc.
APRIL 23, 2019
Simply signing up users means nothing if you’re not helping them understand how they can actually achieve what you’ve promised. Even the strongest customer testimonials won’t prevent churn if people don’t understand how to use your product. That’s why we built Product Tours to assist with the job of user onboarding within your product, alongside our best-in-class in-app messaging and knowledge base products.
SaaStr
APRIL 23, 2019
We’ve written a lot on SaaStr on how to find a great VP of Sales, what the risks are, what risks to take, etc. We’ve also summarized a few critical factors that will tell you, within 30 days, if your VP of Sales won’t work out. This post was pretty controversial originally, but I think most folks now agree with its conclusions: If Your VP Sales Isn’t Going to Work Out — You’ll Know in 30 Days.
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InsightSquared
APRIL 23, 2019
Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Then, there was “Account-Based Marketing.” The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Nimble - Sales
APRIL 23, 2019
Every small business leader wants predictable revenue, profitable growth, and loyal customers. However, in today’s workplace, they often struggle with the cultural and digital transformation that can help make this vision a reality. How do you create, motivate, and empower teams to deliver extraordinary experiences? What tools do you need to provide in order to […].
SaaStr
APRIL 23, 2019
That’s pretty tough in B2B/SaaS. Brex want from $0 to $1b valuation in 24 months though. That’s pretty extreme. More of the story here; Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript). View original question on quora. The post Is it possible to start a multi billion dollar company in a year? appeared first on SaaStr.
FastSpring
APRIL 23, 2019
Your company is constantly looking for ways to grow your revenue potential and reach the next stage of growth. One viable strategy is to invest resources in international markets since cross-border ecommerce can boost sales revenue by exposing your software and digital products to a new cohort of international shoppers. But wait, before you dive head first into a new round of marketing strategy, you should be aware of one of the risks that come with cross-border sales: proper tax collection and
OpenView Labs
APRIL 23, 2019
Performance improvement doesn’t happen overnight. And, in business, it rarely happens in a quarter. But, QoQ and MoM, we look at reports and expect if we identify the root causes, invest more in sales/marketing/ product , and make action plans, that we’ll turn around that decline in a matter of months. But when the trajectory is declining M0M, QoQ, and YoY over an extended period of time, or your brand is in a challenger position, or your product is late to market or missing an essential feature
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
SaaS Metrics
APRIL 23, 2019
To many people, writing a professional sales bio is another jigsaw puzzle. You’ve to impress your readers with a few dazzling sentences that will show you are credible, likable, and an accomplished expert. In other words, you’ve to make them believe you are the answer to their prayers. But how do you do that? If you already have an author bio in place, all you need are some few tips to help you make it sharp and snappy.
ChurnZero
APRIL 23, 2019
ChurnZero Raises $7M in Series A Funding Round to Build the Customer Success System of Record. . ChurnZero has raised $7 Million in a Series A funding round led by Baird Capital and joined by existing investors. . ChurnZero, a real-time Customer Success platform, has announced that it secured $7 million in Series A funding led by Baird Capital. Returning investors in the round include Grotech Ventures, Middleland Capital, Charlottesville Angel Network and Center for Innovative Technology.
BetterCloud
APRIL 23, 2019
When it comes to offboarding, there’s a lot our customers can already do—whether it’s extending the power of BetterCloud to new SaaS applications with the Platform API , customizing the trigger that kicks off the automation, or creating offboarding “macros” with On-Demand Workflows. But now you can do even more. Though most of the organizations we work with are primarily on G Suite, we’re seeing more mixed environments with pockets of Office 365.
Unbounce
APRIL 23, 2019
Lead generation is the number one challenge for marketers today. And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. There are millions of free resources out there already competing for attention. And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for.
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Sales Hacker
APRIL 23, 2019
Bad SDR measurement makes bad sales development outcomes. Simple as that. Unfortunately, focus on the wrong metrics is still rampant. In this webinar, you will learn an enlightened approach to SDR metrics from expert SDR trainer and coach, Tito Bohrt, and find out how it drives better business outcomes. The post The New Recipe for SDR Metrics: Book 3x More Meetings Without Looking at Email Open or Reply Rates appeared first on Sales Hacker.
Neil Patel
APRIL 23, 2019
There’s a little growth hack that every ecommerce site should be using. It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly. But you know what? No one is using it. Can you guess what it is? Well, I’ll give you hint… just look at the image above. It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.
ProfitWell
APRIL 23, 2019
Welcome, world. It’s also National Picnic Day, so celebrate spring with a little lunch al fresco. Before that, let’s jump into the ‘60, so your work day can also be a walk in the park. The Rundown In resources. Suite Intros by FMG. First impressions count. You know the drill. FMG Suite has tips on making an outstanding intro video, and although their target audience is primarily financial advisers, there’s good advice in there for all (because you know we're all about video as the only way of th
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