Mon.Jul 01, 2019

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Understanding the SaaS Customer Lifecycle

Cobloom

The SaaS customer lifecycle covers the acquisition, engagement and retention of your customers. Depending on where they are in their lifecycle, customers need different things from your company to help them achieve their desired outcomes and move to the next stage in the cycle. Today I’m breaking the SaaS customer lifecycle down into nine stages, and mapping out what your customers are doing at each stage of the cycle.

SaaS 64
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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

Incredo

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close!

Pricing 265
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A Quick Checklist for Building SaaS Businesses

Entrepreneur - SaaS

Are you looking to start a SaaS business? Run through this checklist before you do.

Business 111
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The key to getting your first 10 customers isn’t sales – it’s product

Predictable Revenue

Take that extra period of time, get on the phone, learn your market, and get those critical metrics in time, your efficiency will go through the roof. When we hit product market fit, we went from 0 – $40K monthly recurring revenue in just two months. We nailed what our customer needed. The post The key to getting your first 10 customers isn’t sales – it’s product appeared first on Predictable Revenue.

Sales 216
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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6 Marketing Benefits to Getting Certified as a Woman-Owned Business

Nimble - Sales

If you’re thinking about getting certified as a woman-owned business, the Women’s Business Enterprise National Council (WBENC) is the largest certifier in the United States. There are other certification programs too, particularly at the state level. Getting certified is not a quick process, but it brings numerous benefits you could enjoy. “The only way to […].

Business 101

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Totango Product Updates | July 1st, 2019

Totango

We know that our customers spend their day to day in Totango Spark. This enables them to stay always up to date with their customer status and goals. During this year we focus a lot on Customer Success Manager productivity and we just release Account Profile Links to enable them quick access to all systems. Keep reading to learn how this feature will enable your team to focus on the customer and deliver results.

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The 3 stages of sales reporting

CloseSaaS

Sales reporting seems like it should be pretty easy—measure what you've done, put it in a spreadsheet, and use it to improve your sales process. Simple.

Sales 52
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Summer Slump Series: Resources to Thrive in Marketing

OpenView Labs

Editor’s Note: This is Part 1 of a 5-part series to assist you in hitting your goals during the slow summer months. . The proverbial “slump” in the summer months can hit your organization pretty hard. It seems like everyone is distracted by the nice weather, working shorter hours, or on vacation – which can make it nearly impossible to hit your goals.

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The Phreesia Triple Threat

Software Platform Consulting

My last post was partly about healthcare payments in the form of Change Healthcare’s Intelligent Healthcare Network. I did not set out to write another post about healthcare payments, but reading Phreesia’s S-1 compels me to. Phreesia has three “businesses” in one: SaaS applications, payments, and life sciences advertising.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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What makes a worthwhile marketing automation platform?

Net-Results

There can be only one answer to this question: a worthwhile marketing automation platform is the one that earns back its investment! Which, according to all kinds of research out there , can be a bit of a problem. Some platforms out there are extremely complicated software pieces that take a long time to implement (hint: Net-Results much is faster ).

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Cloud database management set to soar in coming years

ITPro

News. Gartner suggests the trend towards SaaS will drive down the on-premise approach.

Cloud 50
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Customer retention is the new conversion

Intercom, Inc.

The old world SaaS model was basically all about sign up and convert. The new SaaS model is subscription revenue-driven, which begs the question: what is a conversion today? After all, we don’t buy software these days; we subscribe to it. At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships.

Retention 223
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Activity vs. Impact: Key Findings from the 2019 Marketing Automation Satisfaction Benchmark Report

InsightSquared

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Marketers crave access to revenue-level insights so they can make better business decisions.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Customer Research: A Guide To The Ultimate Startup Cheat Code

Baremetrics

Remember how much easier a video game became once you found a cheat code? If you’re looking to build a product people love, sell it the way your customers would prefer, and grow your business, you need to invest in customer research. It’s the ultimate startup cheat code. In today’s market, features are mostly undifferentiated, there are more options to choose from than ever, and new startups pop up every day.

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How to Give a Sales Presentation to Executives: 10 Essential Tips

Sales Hacker

The Executive Suite is considered one of the most challenging (and important) groups in an organization to sell to. It can be tough to get their attention, and once you do, giving a sales presentation to this experienced audience can also be tough. So how do you make sure your sales presentation is what stands out amid their sea of competing priorities?

Sales 106
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How to Optimize Your SaaS Pricing Page? (Best Practices + Examples)

Incredo

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! . Let’s assume your SaaS pricing page is the final food you want to prepare and you have to use the right ingredients in the right way. Design, pricing strategy, the order of pricing plans and other elements are your ingredients.

Pricing 101
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PODCAST 64. How to Analyze a SaaS Business effectively w/ David Skok

Sales Hacker

This week on the Sales Hacker podcast, we speak with David Skok. He is one of. the pioneers of SaaS. He is a serial entrepreneur. He started his first business in 1977. Three of the four businesses that he was involved with went on to IPO. He is an early investor in HubSpot and Zendesk, leading the way to the development and language of SaaS. If you missed episode 63, check it out here: PODCAST 63: Translating Big Companies Principles to Small Companies w/ Ben Wright.

Scale 78
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Sales Forecasting 101: Definition, Methods, Examples, KPIs

Sales Hacker

Sales forecasting is a crucial business exercise. Accurate sales forecasts allow business leaders to make smarter decisions about things like goal-setting, budgeting, hiring, and other things that affect cash flow. Meanwhile, an inaccurate sales forecast leaves sales managers guessing at whether they’ll actually hit quota. As a result, they may not be aware of any problems the sales pipeline in time to fix them.