Understanding the SaaS Customer Lifecycle
Cobloom
JULY 1, 2019
The SaaS customer lifecycle covers the acquisition, engagement and retention of your customers. Depending on where they are in their lifecycle, customers need different things from your company to help them achieve their desired outcomes and move to the next stage in the cycle. Today I’m breaking the SaaS customer lifecycle down into nine stages, and mapping out what your customers are doing at each stage of the cycle.
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