Mon.Jan 24, 2022

The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

This SaaStr Classic post didn’t much of an update, but we added a few things to it. Take a read if you are still running finance yourself, or just have an part-time outsourced resource. — Jason, ed. In the old days, we didn’t have to worry about finance too much.

Why Nailing the Niche for Outbound Sales Differs From Inbound

Predictable Revenue

Defining your niche is crucial for inbound and outbound sales, but the process is often misunderstood. Learn how nailing your niche can help close more deals. The post Why Nailing the Niche for Outbound Sales Differs From Inbound appeared first on Predictable Revenue. Blog Outbound Sales Developmen

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Full-Funnel Product-Led Growth with Jenn Steele, VPM and Grace Tyson, VPS at Reprise

SaaStr

More companies are embracing product-led growth (PLG), but these transitions can come with some serious growing pains. We’ve experienced this first hand at Reprise , and if you enjoy learning from the mistakes of others, then you’re in for a treat. . Want more?

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7 Video Marketing Growth Metrics You Should Measure

Inturact

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market. SaaS Content Marketing

Customer Preferences: How Community Can Deliver a Simplified Experience

Your customers want a simplified customer experience. Make sure you give it to them with community. Download the whitepaper to learn more!

The 5 Things Successful Entrepreneurs Know

SaaStr

Q: What thoughts do truly successful entrepreneurs have? What successful entrepreneurs know: It will work. Maybe we’ll fail, maybe we won’t be the ultimate winners or the ones that bring it to market. But the idea? It will work. We can recruit the team.

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The State of Cloud Marketplaces: A Look into the Data, Trends, and Findings for Software Sellers

OpenView Labs

Just like over the last decade, and even more pointedly in the last two years where we’ve seen most purchases in our consumer lives go online; B2B transactions are undergoing that same transformation. . So, it’s no wonder that it has been a massive year in the Cloud Marketplace business.

Episode 14: Rewriting a Great Framework

Sales Hacker

Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently.

Invoice Financing for SaaS Companies: What Is It & How Does It Work?

Baremetrics

It is no secret that in order to grow a SaaS company, business leaders need to consider cash flow. A poor cash flow means limited capital for creating growth opportunities. It can also threaten a small business's ability to keep up with everyday operations.

How to Create a Customer-Centric Strategy for Your Subscription-Based Business

ChurnZero

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy.

PayOps Fact Sheet

Infinicept's PayOps™ platform helps your business onboard and manage merchants so you can generate payments revenue, control your customer experience, deliver an improved product, and increase valuation.

On the Heels of the Insurrection, the Payments Industry Needs Clear Definitions of Hate and Harm

Infinicept

By Deana Rich, Co-CEO and Co-Founder, Infinicept For years, the payments industry has avoided directly addressing the problem that it unintentionally yet frequently funds hate groups and harmful individuals. That all came to the forefront on January 6, 2020, when insurrectionists stormed the U.S.

VPNs and browsers — staying secure while online

IT World

In business, we’ve used Virtual Private Networks (VPNs) for years. But I’m now seeing recommendations that consumers VPN software to make your Internet connections more private so sites can’t snoop on your surfing and other communications.

Emotional Marketing: How This eCommerce Company Increased Its Sales By 95% Through The Power of Emotions

GetUplift

One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. . I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by 450%.

CFOs eye tech investments to attract, retain talent with AI/ML skills

IT World

Chief Financial Officers (CFOs) are apparently eager to invest in technology to help attract — and keep — finance talent and workers with artificial intelligence (AI) and machine-learning (ML) skills, according to a new survey.

A Strategic Guide to Community Gamification

Does creating engaged customers and impacting CS objectives sound interesting? Learn more about how gamification can help your customer success team in our free eBook.

How to Create a Customer-Centric Strategy for Your Subscription-Based Business

ChurnZero

Building a business from the ground up always has its challenges, but maintaining a subscription-based business can be particularly difficult due to its ongoing nature. One of the most effective ways to run a subscription-based business is through a customer-centric strategy.

5 Key Principles Of An Outstanding Web Design

SaaS Metrics

In a highly digital world, companies must maintain a strong presence online to attract new clients and customers, get quality leads, build brand awareness, and increase their sales revenue. Your company can achieve this by setting up a website.

Emotional Marketing: How This eCommerce Company Increased Its Sales By 95% Through The Power of Emotions

GetUplift

One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. . I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by 450%.

Interesting Facts About Snake Plants

SaaS Metrics

Snake plants (peace lilies) are an excellent choice for beginner and expert gardeners alike. They only ever have a single leaf and are best cared for by shade in partial to full sunlight.

Payments 101 Webinar: Demystifying Payments

Speaker: Tracie Poland and Ted Vandeburg

Payments don’t have to be complicated. Whether you're exploring payments for the first time or figuring out how you might put them to work for you, this webinar recording will help you get started.

After the shift to remote work, new hope for a four-day workweek

IT World

The global shift over the past two years to remote work has led to something unexpected: an uptick in the adoption of a four-day workweek, raising hopes that a tipping point could come soon. In a number of industries, calls for a change to the standard five-day, 40-hour week grew after many companies began to rethink how work is done in the wake of the COVID-19 pandemic.

A Beginner’s Guide to Setting up a Professional Home Video Recording Studio Within a Budget

SaaS Metrics

The number of content creators is on the rise. YouTube has over 50 million channels, with almost 30,000 having at least a million subscribers each. TikTok boasts almost similar results with over a billion active users a month.

2022 Sales Playbook for Events: New Sales Tactics to 3X Event Pipeline

Sales Hacker

Join this workshop if you want to finally get the return in sales from events that you’ve always wanted. We will share the exact tactics Kronologic uses to drive 10X in pipeline from events in 2021, some even closed 50% of pipeline in less than a quarter! The post 2022 Sales Playbook for Events: New Sales Tactics to 3X Event Pipeline appeared first on Sales Hacker. Sales Development Community Events

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Facts You Should Know About SaaS Business Model

SaaS Metrics

Starting a new business has its own set of challenges, especially if you choose to begin your business journey in the IT industry. In such a competitive and saturated industry, few things can give you an advantage over others. One of the ways to get an edge over others in the IT. Read more.

Compliance 101: What You Need to Know as a Payfac

This guide will help you understand what compliance means as a Payfac, what these requirements are and where they come from, so you can begin to make sense of it all.

Apple's 'wild array' of expected 2022 releases include plenty for business

IT World

Apple plans what Mark Gurman describes as the “ wildest array ” yet of new hardware introductions this year. While these new expectations confirm earlier speculation about what's in the pipeline for consumer markets, what’s coming for enterprise pros this year? Arriving this spring. Apple is preparing to make a range of announcements this spring, including an iPhone SE with 5G, new iPads and new Macs — potentially including a larger iMac and a souped-up new model Mac mini.

Why should you have an Automated Billing System?

SaaS Metrics

Any modern business needs to have an automated billing system. It is efficient, consistent, and reliable. Most industries are utilizing this efficient billing system nowadays.

Investing in Inventa

Andreessen Horowitz

We all know how transformative B2C marketplaces have been in bringing markets online and creating new ones — Instacart, Airbnb, Rover, and GOAT just to name some of the largest.

Best Email Marketing Software for SaaS Businesses

SaaS Metrics

SaaS is a newer business model compared to other businesses and traditional software companies. Traditional companies have to build an entire infrastructure, including data centers, databases, security, multiple redundant networks, etc.

Should Customer Marketing Align with Customer Success?

With outcomes and metrics that align directly, find out why customer success should be the foundation of a customer marketing strategy. Download the free ebook now!