Cobloom
JANUARY 27, 2020
Your SaaS company isn't alone in its attempts to reach your buyer personas. No matter what industry you're in, or who you're trying to target, there's other organisations and individuals that are trying to connect with those people too. The majority of these organisations and individuals don't compete with you, and have their own audience you can reach with great effect.
Sales Hacker
JANUARY 27, 2020
Your organization has a unique culture. Good or bad, planned or not, it does. And as a leader, it’s your responsibility to lead by example and help shape the company culture. So, how do you know if you’re doing the right things as a leader to make your sales culture an asset, rather than a liability? As a head of sales and senior leader, these are questions I get asked a lot.
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ProfitWell
JANUARY 27, 2020
Today, we're eyeing the most coveted thing every salesperson wants. Plus, marketing master Jay Acunzo on the hidden benefits of irrelevant projects. And finally, we spotlight Quibi yet again—a company spending more than $1 billion as it crusades into the streaming service battles. Your top subscription news. Becoming a pipeline pro. Mixmax , the email app that extends Gmail's functionality and amps up productivity for customer-facing teams, drops a blog post on “tips for building the most covete
Chart Mogul
JANUARY 27, 2020
Product and marketing use ChartMogul to gather data, run better campaigns, improve the product, and learn faster. What is Flipsnack? Flipsnack is an online publishing tool that can be used by anyone to create flip page digital catalogs directly in their browser. Flipsnack allows you to quickly and easily create a digital magazine, brochure, or similar document.
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Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
Groove HQ
JANUARY 27, 2020
A marketing persona template and research process to help your business grow. Before coming to Groove, I worked as a full-time freelance writer and marketing consultant, mostly working in the B2B space. Many of the companies I worked with sent me their marketing personas (sometimes called “customer avatars”) as we started working together. Most (almost […].
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Agile Payments
JANUARY 27, 2020
We're continually surprised at the differing perspectives and priorities that various organizations and companies have for integrating to a Payment Gateway. However, there is one constant; each and every integrating organization or their client using base sells a service or product. To put it simply, they are looking to make a profit from their sales via electronic transactions.
Andreessen Horowitz
JANUARY 27, 2020
Blockchains are computers that can make commitments. Traditional computers are ultimately controlled by people, either directly in the case of personal computers or indirectly through organizations. Blockchains invert this power relationship, putting the code in charge. A game theoretic mechanism … The post Computers That Can Make Commitments appeared first on Andreessen Horowitz.
Agile Payments
JANUARY 27, 2020
For SaaS applications with payment needs, eg Rentlee, a landlord platform offering rent collection, Payment Facilitation as a Service allows the platform to act as a master merchant account. This allows landlords to be set up as sub-accounts and begin accepting rent payments instantly. In the past Rentlee would have had to spend hundreds of thousands of dollars and 6+ months to register with the card associations to act as a true Payment Facilitator.
User Pilot
JANUARY 27, 2020
One of the most popular onboarding elements that Userpilot customers use is the checklist. Checklists provide users with a series of tasks they must complete if they want to make the most of your product. It’s a very effective way of guiding users through your product and towards activation. Sked Social discovered that for themselves when they tripled their conversion rate by simply adding a checklist to their onboarding flow.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Nimble - Sales
JANUARY 27, 2020
Marketing is a must-have tool for your business. It doesn’t matter what you sell or what kind of services you offer: you simply can’t do without digital marketing automation tools that can save your precious time and allow you to keep up with the latest marketing trends. In this review, we’ll analyze the main reasons […]. The post The Best Marketing Automation Tools to Use in 2020 appeared first on Nimble Blog.
Andreessen Horowitz
JANUARY 27, 2020
You can’t let anyone define you. That’s a mantra Ambassador Susan Rice lives by. From becoming the youngest assistant secretary of state to her role as US Ambassador to the United Nations, she’s learned what it means to drive forward … The post Susan Rice on Leadership During Crisis appeared first on Andreessen Horowitz.
Nimble - Sales
JANUARY 27, 2020
Efficient communication is one of the essential parts of modern business workflow. One of the crucial parts of such communication is work meetings. During meetings, team members plan current operations, discuss tasks, results, brainstorm, and conduct other group discussions. Future work results would depend on the effectiveness of such meetings. If employees exchange opinions and […].
ProfitWell
JANUARY 27, 2020
Fact: consumers would rather try a product than converse with a salesperson. This means your company’s product needs to sell on its own, paving the way for a product-led growth approach. Being product-led requires building a product users can’t live without. It sounds simple, but there are multiple routes in achieving true product-led growth. HubSpot’s framework toward product-led growth involves rivers and pools, which I’ll explain later.
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
IT World
JANUARY 27, 2020
Hybrid cloud environments can deliver an array of benefits, but in many enterprises, they're becoming increasingly complex and difficult to manage. To cope, adopters typically turn to some type of management software. What soon becomes apparent, however, is that hybrid cloud management tools can be as complex and confounding as the environments they're designed to support.
OpenView Labs
JANUARY 27, 2020
Editor’s Note: This article is part one of a two-part series that discusses the need for product success in SaaS organizations. I joined a B2B startup in the mid-nineties and was part of the organization for over 20 years as the revenue went from ~$10M to ~$1.5B. When I joined, the company was ramping up its go-to-market efforts, launching a direct salesforce and creating marketing, professional services and customer support for the first time.
CloseSaaS
JANUARY 27, 2020
Your customers love your product, and the revenue is growing quickly. It’s time to expand your operations and take your business to the next level. In this transition, it’s essential that you lay a strong foundation for your sales team.
Chart Mogul
JANUARY 27, 2020
Product and marketing use ChartMogul to gather data, run better campaigns, improve the product, and learn faster. What is Flipsnack? Flipsnack is an online publishing tool that can be used by anyone to create flip page digital catalogs directly in their browser. Flipsnack allows you to quickly and easily create a digital magazine, brochure, or similar document.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
Sales Hacker
JANUARY 27, 2020
The post Why Your Sales Career is Changing in 2020 (and How to Adjust) appeared first on Sales Hacker.
Hull
JANUARY 27, 2020
If you’ve recently heard a lot of talk about a customer data platforms (CDPs) and they can help companies better understand and act on data, you’re not alone. Google Searches for "customer data platform" have spiked in the past several years, and interest in the topic has steadily increased (and shows no signs of slowing down!). But what really is a CDP?
Sales Hacker
JANUARY 27, 2020
The post The Must-Know Do’s and Don’ts of Amazing SaaS Sales Demos appeared first on Sales Hacker.
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