Should Your Website Drive Prospects to a Demo?
Kellblog
NOVEMBER 21, 2021
While common, it’s a bad idea. If nothing else, it serves as reminder of why we shouldn’t ask closed-ended questions in sales. Now, let’s dive into the use of demos as a call-to-action (CTA) both on your website and by your sales development reps (SDRs) [1]. It raises expectations on the demo.
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