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Sales–Product Tension: The Secret to Segment’s Success

Andreessen Horowitz

Sales wants more features. In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B The problem is the sales team. Progress and growth grinds to a halt.

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How SaaS teams can perform security testing for web applications & APIs

Audacix

Or maybe you're looking to shift left with application security so that you can build a culture of security within your development team? Whatever your reasons for researching this topic, the good news for you is that your team can take ownership of many of your application security testing activities.

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Selling to Fortune 500 Companies (An Easy 3-Step Process)

Sales Hacker

At Ghostery, our tiny enterprise sales team has closed almost half of the top 25 eCommerce retailers. He gave each person on the sales team a $5,000 budget to act like a marketer. My approach was different than the rest of the team. Let me explain. The $5K Experiment. How It Works.

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The Marketer’s Guide to Product Led Growth Marketing

User Pilot

This is disruptive, bottom-up sales…where employees of an organization can choose what products they want to use instead of being forced to use certain tools by IT or operations departments in a more top-down approach. Long sales cycles and low revenue per employee. Poor retention and low customer LTV.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

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