Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

FastSpring

FEBRUARY 9, 2021

The definition of captive product pricing is the pricing of products that have both a main product and several secondary or accessory products that are needed for the main product to offer full value. So what is a captive pricing strategy that makes sense? What is Captive Product Pricing? The platform is priced at a $29.99

Pricing 83

Pricing SaaS Payments Payments Payment Methods 83

FastSpring

FEBRUARY 9, 2021

The definition of captive product pricing is the pricing of products that have both a main product and several secondary or accessory products that are needed for the main product to offer full value. So what is a captive pricing strategy that makes sense? What is Captive Product Pricing? The platform is priced at a $29.99

Pricing 78

Pricing SaaS Payments Payments Payment Methods 78

CloudGeometry

JANUARY 15, 2022

Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Second (a corollary of the first): There is no one-size-fits-all SaaS architecture.

Well Architected Framework 130

Well Architected Framework DevOps as a Service AWS Traceability 130

OPEXEngine

FEBRUARY 22, 2022

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Neil Patel

JUNE 22, 2021

By devising a Facebook marketing strategy. It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. Join the Facebook Marketplace.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

Baremetrics

SEPTEMBER 3, 2021

Sure you may have all the textbook strategies in place, integrating applications, subscriptions, site registrations with member discounts, etc. If you’re looking for strategies to push your conversions to new heights – it takes more than simply pushing products out on Google, you need to tap into building a growth focused sales funnel.

Strategy 113

Strategy Technical Review Software Review Sales Hiring 113

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. We also think about community and consultants and professional services as an ecosystem around our product. Embracing professional services as a distribution channel. So our platform is also built for them to use. Andrey: Exactly.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

Sales Enablement, SaaS and Growth

MARCH 23, 2020

There’s many definitions out there, but essentially, mental models are frameworks, principles and ideas which allow you to examine and solve problems in a systematic way and when applied correctly, help you think better. Strategy - annually changes. Network effects (marketplace). Subscription business model.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. They were so helpful. But it worked. So, define it.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Casey Accidental

FEBRUARY 20, 2018

Tim Kendall, the former President of Pinterest, repeated those words at an all hands to describe our strategy for monetization a few years ago. My role as an advisor to Greylock’s portfolio companies allows me to work with many different types of businesses: consumer social, marketplaces, SaaS, etc. Ask for credit card upfront!

Payments 70

Payments Revenue VP of Engineering Payment Methods 70

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We launched at GSK (another pharmaceutical company) in July. RBS was our first customer.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. On this podcast, we share stories from global SaaS leaders that you can use to inspire new growth strategies in your own business. It starts with self service.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. After a year, decided that the definition of insanity was continuing to do what you’d always done hoping for different results. And basically not really helping the company at all.

SMB 179

SMB Scale Startup Marketplace as a Service 179

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there.

Scale 158

Scale Sales Recruiting Scaling SaaS Payments 158

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Ryan Bonnici: So they work hand in hand but I think, yeah, we definitely went a little bit too far in one direction.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

JUNE 10, 2020

Now I will tell you, things went dead for definitely two and a half weeks. We saw McDonald’s, they started separating their arches and really trying to do public service announcements around social distancing. And then really thinking a lot about our blog content and our SEO strategy, what do we do with not a lot of budget?

Travel 174

Travel Marketing Scale Outsourcing Services 174

SaaStr

NOVEMBER 7, 2019

For me, one definition I like is the one from Bill Gates when he said, “the platform is when the economic value of everybody that uses it exceeds the value of the company that creates it” That’s what a platform according to Bill Gates. What would be your definition? Right, Renaud? What do you have in mind?

Payments 118

Payments Merchant Services Payment Solutions Payment Services 118

Neil Patel

APRIL 5, 2023

Competitive research tools help you capture detailed insights into your rivals’ strategies. Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? Ubersuggest We all know how important backlinks are for a solid SEO strategy.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. Therefore, those who want to chart success, definitely need to move from marketing their products to letting the product do their marketing ASAP. So, what is a good product led growth strategy? .

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

Neil Patel

DECEMBER 23, 2020

HubSpot CRM – Best free marketing CRM Really Simple Systems – Best free sales CRM Agile CRM – Best free customer service CRM Flowlu – Best for SMB finance Apptivo – Best for basic business management. Some of the better free products also include: Live chat Invoicing VoIP calling Limited sales automation.

Payment Solutions 139

Payment Solutions Software Review Software Payments 139

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Neil Patel

NOVEMBER 16, 2020

So naming just one as the definitive “best overall” option is impractical. With that said, there are definitely CMS platforms that are better than others, depending on your specific use cases and unique scenarios. You’ll have to install your own security plugins to adequately keep your site safe.

Payment Methods 141

Payment Methods Payment Solutions Systems Review Technical Review 141

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A set of subroutine definitions, protocols, and tools for building application software. The largest 3rd party ecommerce platform. Authorization. Cross-sell.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

Chart Mogul

SEPTEMBER 15, 2023

No Wait, of Course That Is the Single Most Important SaaS Metric by Jason Cohen, A Smart Bear The purpose of a metric is to be a tool in service of your goals, timeline, size, circumstance, even philosophy, not as a master you are thoughtlessly obligated to obey. What’s your TikTok strategy? Forget about Threads.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

ChurnZero

OCTOBER 12, 2021

Onboarding Hero – Definitive Healthcare. Definitive Healthcare’s passion is to transform data, analytics, and expertise into healthcare commercial intelligence. We’re excited to recognize Definitive Healthcare as a winner of the Onboarding category for the 2021 ChurnHero Awards!

Healthcare 98

Healthcare Systems Review Scale Point of Sale 98

Neil Patel

OCTOBER 28, 2020

Continue below to learn more about my top recommendations and strategy for evaluating different options. The answer to these questions will definitely impact the dropshipping company you choose. Dropshipping Marketplaces. A dropshipping marketplace is an online platform with a network of different dropshipping companies.

Software Review 110

Software Review Marketplace as a Service Systems Review Scale 110

Intercom, Inc.

MAY 10, 2018

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Andrew: Definitely. Switching to a different service is something that takes a lot of effort. When I’m analyzing the growth strategy of a new product, I skip the homepage. Andrew: Totally.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

ChurnZero

OCTOBER 12, 2021

We’re excited to recognize Definitive Healthcare as a winner of the Onboarding category for the 2021 ChurnHero Awards! We’re excited to recognize Definitive Healthcare as a winner of the Onboarding category for the 2021 ChurnHero Awards! The SPINS service model doesn’t allow for 100% coverage of a CSM to every client.

Healthcare 52

Healthcare Systems Review Scale Point of Sale 52

Outseta

FEBRUARY 2, 2019

The fund focuses exclusively on subscription software companies and is willing to invest in pre-revenue companies. It’s not like Rand Fishkin has the time to work with 10-15 companies on SEO or Hiten Shah has the time do so the same with each on product strategy. So we can help with strategy, mostly on the capital side.”

SaaS Payments 102

SaaS Payments Payment Methods Payments SaaS 102

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Anita Nielsen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. And so that’s definitely an area that we’re investing in. Floodgate is now 12 years old.

Venture Capital 216

Venture Capital Investment Travel Marketplace as a Service 216