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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

And how can customer success teams address them to ensure product growth? Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs. Create a personalized onboarding flow to help users reach the Aha! moment faster. #3:

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

Creating a positive first impression with a warm welcome message and data-backed onboarding. Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. It is a feeling of confidence that your product will meet their needs and protect their data. Why is user trust important in UX?

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How Dopple Is Defining an Emerging Market

FastSpring

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. But Dopple’s team took the opposite approach. And he wanted in.

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I But really excited about this interview. Jump to video.

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The Complete Guide For Using Emotional Marketing To Increase Conversion Rates

GetUplift

It’s a process that my team and I at GetUplift have used to 10x our clients’ conversion rates. I spent years researching the psychology behind purchase decisions and used that knowledge to develop a four step conversion optimization process deeply rooted in emotional marketing. The article was only written to drive website traffic.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. Now that was something you found online and bought in person. Jump to highlights.

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Here are five quick takeaways: Instead of relying on word of mouth to permeate the team, write things down. If Rohini’s team is making changes to the UI or the front end, they can test quickly and easily, but because their core product is payments-based, much more rigor is required compared to your typical software product.