The Pressure to Move Up Market Facing SMB SaaS Startups
Tom Tunguz
SEPTEMBER 13, 2016
New Customers per Year 1333 6667 13,333 33,333 66,667 133,333. When an SMB SaaS startup is young with quickly growing revenues, more of the same works. Fast-forward two years when the company is at $5M in ARR and the business needs to be adding 13,333 customers each year. Successful companies have taken both paths.
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