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How to Create a Customer Advocacy Strategy for SaaS Companies

User Pilot

” Promote customer loyalty and satisfaction by building innovative products that satisfy customer needs and implementing quality onboarding and support processes. Build lasting relationships with customers through personalized experiences , hosting events, and creating forums and user groups.

Scale 105
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The Unexpected C-Suite Collaboration You Need for Success

Totango

Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

Scale 92
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How to Build a Go-to-Market Team for Your SaaS Company

User Pilot

Define and monitor the following KPIs: Customer acquisition cost , Customer Lifetime Value to Customer Acquisition Cost ratio , monthly recurring revenue , retention rate , organic search traffic, and return on ad spend. Customer research and generating useful information for creating a competitive advantage.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.

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What skills do customer success professionals need in 2024?

ChurnZero

KPIs now include not just customer satisfaction scores but also revenue-related metrics like renewal rates, upsell and cross sell targets, and customer lifetime value. Complex software solutions, hybrid work models, and new workplace technologies all necessitate effective customer education programs.

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Product-Led Growth vs Sales-Led Growth: A Quick Comparison

Frontegg

Likewise, if the sales team has poor leadership, leads can’t be handled. Besides the operational risks and fragmented approach, SLG tends to focus on the product and not the customer. Product-Led Growth is changing the way SaaS businesses look at their potential customers and business growth. Customer Lifetime Value (CLV).

Scale 105
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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. Participate in M&A [due] diligence and ultimate onboarding of acquired targets’ customer bases.”