User Pilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
User Pilot
MAY 9, 2024
The age-old question: growth marketing vs demand generation, which one should you focus on? Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Since the two marketing tactics are innately different, their effectiveness is measured using separate metrics.
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User Pilot
JANUARY 23, 2023
A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.
User Pilot
AUGUST 14, 2023
Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.
Intercom, Inc.
APRIL 14, 2020
Key takeaway: “A study by Price Intelligently showed that a 1% increase in customer acquisition affects your bottom line by about 3.3%. But improving your retention rate by 1% extends customer lifetime value and increases your bottom line by around 7%. Reduce churn by re-engaging your customers.
Intercom, Inc.
NOVEMBER 7, 2018
On a longer term basis (monthly, quarterly, and annually) you’ll be using a more comprehensive view of CAC with your marketing, sales, and finance teams. An even better way to use CAC: pair it up with Customer Lifetime Value (LTV). And here is why: costs are NOT necessarily a bad thing!
User Pilot
SEPTEMBER 18, 2023
The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Looking for upselling opportunities where it makes sense to offer an upgrade to a delighted customer, and drive revenue.
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