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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 111
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How to Create a Customer Advocacy Strategy for SaaS Companies

User Pilot

Userpilot is a product growth platform with analytics , feedback, and in-app engagement capabilities. Book the demo to learn how to use it to design and implement your customer advocacy strategy. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer advocacy?

Scale 105
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article thumbnail

Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 85
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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 62
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Customer Success Hot Takes! — Setting your customer success team up to drive next-level results

Totango

But, to make growth a reality for their business and to make the effort work within the organization, customer success has to make it “real” in business terms. Plainly put, CS needs to demonstrate value in terms of top-line revenue and increased customer lifetime value. Hot Takes were spicy!

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How to Build a Go-to-Market Team for Your SaaS Company

User Pilot

Product Manager : Defines the product vision, roadmap , and features, collaborating with cross-functional teams to ensure the product meets customer needs and market demands. Marketing Team: Implements marketing initiatives , such as advertising, content creation and lead generation to attract and engage potential customers.

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What Does a Product Marketing Manager Do? 8 Key Responsibilities

User Pilot

A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing. Grow London.