Tom Tunguz

NOVEMBER 18, 2015

Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. First, hire a management coach to work with you as the company grows. These were some of the things I learned from Pete. And you should do it right then.

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Andreessen Horowitz

DECEMBER 4, 2023

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

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OPEXEngine

FEBRUARY 13, 2020

A Couple SaaS Generations Ago… Traditional software companies managed sales, product development, finance and HR in siloed organizations by function. Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. Chief Product Officer.

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SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing?

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SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Why is this?

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ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? That’s what David Apple—customer success and sales guru at Notion— is asking. How many CSMs should you hire? Product marketers: move west.

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SaaStr

FEBRUARY 15, 2023

Lightspeed Partner, Anoushka Vaswani, is joined by Raj Sarkar, CMO at 1Password, Kim Walsh, SVP, Sales, Partnerships and Customer Success at Apollo.io, and Chris De Vylder, CRO at Sentry, to pass along key lessons from their growth journey. Then build your segmentation and sales processes around that. 20 million?

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SmartKarrot

MARCH 4, 2021

To handle this evolving requirement, it is important to build a competent profile to initiate progress in product development. This is where companies need another C-level executive to facilitate business growth via products. What makes a chief product officer (CPO) different from a CTO or a VP in the product department.

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SaaStr

SEPTEMBER 24, 2021

Katrina Wong, VP Marketing and Demand Generation @ Segment. Asawari Samant, Head of Marketing @ Anyscale. Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Kady Srinivasan, Head of Marketing @ Klaviyo. Jessica Weimer Vice President, Global Revenue Marketing @ Podium.

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SaaStr

APRIL 4, 2019

They are expecting a discussion on security and scalability and so we have to bring partners to the table and there are some partners we work with that are more than willing to come into that sales conversation with us and these is other partners that aren’t. And you’ve just mentioned several things.

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SaaStr

AUGUST 7, 2021

Sara Hicks, VP of Product, Commerce @ Mailchimp. Devon Rutherford, Managed Services Program Manager & Pre-Sales Manager @ Leaseweb. Mariela Towers, Head of Marketing @ BEE. Amy Appleyard, VP Sales @ VMWare. Michelle Benfer, VP, Head of North America Sales @ HubSpot. Christine Spang, Co-Founder and CTO @ Nylas.

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VP of Engineering Technical Cofounder CTO Coach CTO Hire 265

SaaStr

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the move to enterprise fundamentally impact the sales team? How does the structure of the sales team change with the move? Where do many go wrong?

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OPEXEngine

JUNE 16, 2020

Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run. You become a hired CEO primarily through one path — climbing the corporate ladder at a large tech company [5a], reaching the GM or CXO level, and then deciding to branch out. We think we should hold off doing channels until we’ve debugged the sales model.

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SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

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Mucker Capital

APRIL 6, 2023

Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. Think Notion, Canva, Slack, all of those products.

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SmartKarrot

FEBRUARY 16, 2022

He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. Asia Orangio is a SaaS expert who helps SaaS companies and start-ups to craft a data driver strategy and implement award-winning marketing strategies to win the audience. Asia Orangio. Chris Orlob.

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SaaStr

APRIL 9, 2019

But also, as a sole founder, you also can make a decision in a very timely manner. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Speed is everything.

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ProfitWell

JANUARY 2, 2020

That’s what makes subscription sales so difficult. Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. That’s why we’ve put together this subscription sales guide to help you get started.

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Tom Tunguz

OCTOBER 24, 2021

A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Excited to be back emceeing. That was the start of the Month of Scale.

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SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s known that you can probably sell those first couple of contracts.

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Andreessen Horowitz

NOVEMBER 28, 2023

So we didn’t have product market fit for that. How did you think about, who do I want to target for that product given where we are now. So that’s where we found product market fit and product market fit is not binary, it’s more of like the stars align and you’re just like, Oh my God.

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OpenView Labs

JULY 2, 2020

Pricing in a Time of Uncertainty. The State of SaaS Sales in a COVID-19 World. Drift’s Dave Gerhardt presents three examples of how companies have successfully or unsuccessfully tied pricing to the value of their products features. Picking a Pricing Strategy for Your Product. B2B and B2C SaaS and Subscription Report.

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Baremetrics

MARCH 16, 2021

Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. QuikNode wants to see technology transform decentralized applications, smart contracts, decentralized governance, voting systems, and more. Table of Contents. There are so many things that can be evolved,” says Shklovsky.

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SaaStr

OCTOBER 16, 2020

What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents.

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Upscope

JANUARY 5, 2020

Product positioning describes the specific market you intend to win and why you are uniquely qualified to win it. It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. Why positioning matters? Why should I give a damn?

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OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Identify ideal customers and hone sales personas. Get it done faster.

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SaaStr

JULY 10, 2021

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

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Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Speaking your customers’ language will accelerate your sales and make your brand more engaging.

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Chart Mogul

JULY 1, 2020

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Speaking your customers’ language will accelerate your sales and make your brand more engaging.

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Interviewing B2B Marketing Underperforming Technical Team 52

SaaStr

MARCH 31, 2024

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Brian and Dharmesh started the company out of MIT Sloan, so who did they hire?

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