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Product-Led Growth (PLG) For Startups

Mucker Capital

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. That’s the success.

Startup 52
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SaaStr Podcast #385 with Balsa Founder & CEO Paul Rosania

SaaStr

What does really effective product marketing mean to Paul? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Is it product decisions? Is there hiring decisions? So product strategy decisions, vision documents.

CTO Coach 179
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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. ” “I hated Katie at that company meeting, it was awful.” Companies that have great, happy, productive employees do better by every single return.