SaaStr

MAY 20, 2020

He joined StubHub as CTO, but didn’t get nearly as much equity as the other CTO — because he “wasn’t committed enough.” They had revenue their first month after launch. Times will change. Markets will change. If your customers love your product now, hire reps.

CTO Hire 334

CTO Hire New CTO CTO Airlines 334

SaaStr

DECEMBER 10, 2020

That they can get away without no one in the role, or a just a junior person in marketing, in product, in success, in biz dev, etc. Hire not just 1-2 reps, but 10. That it’s time to bring in someone that knows. But I’ve found many great SaaS founders take longer, too long, to decide to hire the other VPs.

Sales Hiring 349

Sales Hiring CTO Hire Sales Recruiting Scale 349

SaaStr

MAY 3, 2021

And importantly, you need to spend more time with your existing customers (vs. But even if you’ve hired the world’s best VP of Sales … you can’t opt out of sales entirely. You still need to spend 15-20% of your time in sales. You still have to figure out the strategic market position.

Part-Time VPE 272

Part-Time VPE Sales Hiring Sales Recruiting Outsourcing Services 272

SaaStr

OCTOBER 29, 2021

Customer count growing as fast as revenue — a good sign for the future. Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. Use overages to renegotiate contracts, not charge per event.

Scale 256

Scale CTO Hire New CTO CTO 256

SaaStr

MARCH 7, 2021

No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.

Part-Time VPE 256

Part-Time VPE Sales Recruiting Sales Hiring Scale 256

SaaStr

AUGUST 25, 2023

You have to see: A couple of good hires brought in Improvement on some metrics A big deal or two hanging out there, brought in and closed Things taken off your plate. You can’t expect epic improvement, but if you don’t see it in ONE sales cycle or less, you’ve made a mis-hire and need to course-correct. Hiring someone too junior.

Part-Time VPE 172

Part-Time VPE Scale Sales Hiring CTO Hire 172

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $105,761/yr. Average salary: $156,062/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

JANUARY 12, 2022

As a founder, you’ll just run out of time to properly manage key customers and partners yourself. Hire that person, and make sure they are someone the top customers can really trust and count on. That you can’t have a majority of y our revenue dependent on one customer. ” — Ankit Sindhi, Founder, Spurt.

CTO Hire 266

CTO Hire Sales Hiring New CTO CTO 266

Valerian Tech

JULY 5, 2023

When combined with technology-driven loyalty programs and targeted marketing campaigns, companies within the hospitality industry are able to build stronger guest relationships and foster loyalty. Integrating property management systems with other systems such as point-of-sale and revenue management systems optimizes efficiency.

Payment Services 52

Payment Services Technology Payment Solutions CTO Hire 52

SaaStr

MARCH 15, 2019

I remember my CTO once arguing with a Fortune 500 company on a “security” concern they had which really made no sense. More here: I Never Lost a Customer I Actually Visited | SaaStr Not hiring a full-time RFP person. Not hiring a full-time Chief Security & Compliance Offer. Didn’t matter. They were concerned.

Sales Hiring 170

Sales Hiring Enterprise CTO Hire CTO 170

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Underperforming Technical Team 172

Underperforming Technical Team Outsourced Development Development Part-Time VPE 172

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction.

CTO Hire 52

CTO Hire Data Business CTO 52

Baremetrics

DECEMBER 7, 2023

Here’s an overview of the series: Part 1: How to Categorize Expenses in a SaaS Startup v2.0 Even without any breakdowns, obviously the CEO was fully aware of the company’s increased spending in sales and marketing. Cost of Revenue Let’s start with your Cost of Revenue.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

Andreessen Horowitz

DECEMBER 4, 2023

Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D). G&A), especially in tougher market conditions, is often a matter of assessing office space, worker productivity, legal costs, etc.

Underperforming Technical Team 120

Underperforming Technical Team Benchmarks CTO Hire New CTO 120

SaaStr

NOVEMBER 11, 2022

But as time went on, we shared lessons, what best practices were in customer success and revenue retention and all these things are, right. Your core models for sales, for marketing spend, for hiring and engineering and product. And the best CTO I know in the world is the CEO. More likely than not, but barely.

Outsourcing Services 177

Outsourcing Services Banking CTO Hire New CTO 177

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. Chief Customer Officer or Chief Revenue Officer (CRO). The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. Chief Performance Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

OpenView Labs

OCTOBER 11, 2019

Pricing is an incredibly important part of any SaaS product’s go-to-market strategy. In a market that requires companies to earn their customers’ business each and every day, it can literally make or break your entire business model. At Hired , we help top R&D, engineering, and tech talent find jobs they love.

Sales Hiring 40

Sales Hiring Part-Time VPE CTO Hire Technical Review 40

SaaStr

FEBRUARY 25, 2020

Last but not least, if your sales tax noncompliance gets too out of hand, dealing with multiple states’ sales tax laws means that 46 state departments of revenue can potentially come after you for back taxes. hiring in-house talent). For example, you hire a developer to move you over to an ERP like NetSuite.

Merchant Services 171

Merchant Services Scale Technical Review Sales Hiring 171

ChurnZero

DECEMBER 9, 2022

Today, division leaders who run market-facing GTM functions account for 36% of CEO appointments. In the session’s Q&A, Gabby further explores shifts in the CEO persona, the importance of professional sponsors, and expanding to serve an entire market. We hire a third-party firm. People knew us in mid-market.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

SaaStr

DECEMBER 3, 2020

When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing? Are marketing becoming the new sales team with their content being used more and more in the sales funnel?

Scale 171

Scale Sales Hiring Sales Recruiting Sales 171

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. So mid-market, we’re about 40 to 50K ACV enterprise. So you were the first sales hire. So my first sales hire was beginning of 2015.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136

SaaStock

MARCH 29, 2019

Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. That’s the advice, Petri Hollmén picked up on the more technical side of things from the opening session on Day 2 with Cal Henderson, CTO of Slack. Full post. Full post. .

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

SaaStr

JANUARY 17, 2020

What other elements of the contract should startups really spend a lot of time focusing on? Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. This episode is sponsored by Brex.

CTO Hire 132

CTO Hire compliance Scale Startup 132

Point Nine Land

APRIL 9, 2021

In B2B markets, which tend to be more complex than B2C ones, most investors look for teams with expertise in the given field or unique insights into the problem they are solving. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

OPEXEngine

OCTOBER 31, 2019

When you filter the same group of companies but adding revenue growth over 50%, the median number of Finance execs rises over 70% to 12 in Finance. Ability to accurately benchmark key metrics against peers and market leaders. Clearly, the Board had been discussing conversion rates and the Marketing/Sales funnel.

Finance 40

Finance CTO Hire Headcount SaaS 40

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? If we succeed, the benefits go beyond retaining revenue: successful customers spread positive word of mouth which makes it easier to attract more customers.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. Established in 2010, Buffer hardly needs an introduction.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Scale 231

Scale Sales Hiring AI Sales Recruiting 231

ProfitWell

JANUARY 24, 2020

There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. But since marketers today have nearly all the same tools at their disposal, there’s an issue here. Number two: Your efforts don’t necessarily convert to revenue. Here's the data.

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Outseta

OCTOBER 15, 2018

The company had for a few years prior followed a growth-first path, hiring aggressively and prioritizing projects designed to make an immediate impact on their growth rate. Buffer was so hot at the time - revenues were growing 150% per year - that the terms they got for their Series A were insanely good. They were doing $4.6M

CTO Hire 65

CTO Hire CTO Coach SaaS New CTO 65

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

Sales Hiring 151

Sales Hiring Sales Recruiting CTO Hire Scale 151

SaaStr

MARCH 26, 2024

AI is coming for sales and marketing, and Jason is a super fan of AI in marketing. Because hundreds of the best founders are radically ripping through post-sales AI, and now it’s time for marketing. The average public SaaS company is marching toward $400k in revenue per employee. Is SaaS dead right now? You’re not.

AI 226

AI Pricing Artificial Intelligence Scale 226

SmartKarrot

OCTOBER 18, 2022

Serve as senior-level advocate for all customer issues and provide ongoing management to ensure timely resolution. Direct the hiring, orientation, and training plan for Relationship Management team members as applicable. Nurture key relationships internally – product team, BD team, COO, CTO, etc.

Customer Success 19

Customer Success Sales Hiring CTO Hire New CTO 19

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) What’s your pulse check on the venture markets right now, today?

Management 211

Management CTO Hire New CTO AI 211