Revenue Operations: A Game-Changer for B2B Marketers

InsightSquared

R evenue operations is no doubt among the hottest trends in B2B marketing. So why has revenue ops continued to gain popularity and traction by the day, and how can marketers reap its benefits? First, what is revenue ops? But that’s not everything about revenue ops.

InsightSquared + Revenue Collective

InsightSquared

InsightSquared + Revenue Collective: Elevating the partnership between CROs, RevOps and the entire GTM team. Big news for revenue leaders! Why Revenue Collective. For more information, or to apply, visit: Revenue Collective. Articles Sales and Marketing

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The InsightSquared Revenue Intelligence Platform

InsightSquared

Why Revenue Intelligence? Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. From Dashboards to an Integrated, 6-in-1 Revenue Intelligence Platform. Articles Sales and MarketingWhy Now?

CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.

SaaStr

And then, everyone goes on to calculate some a metric telling you how much to spend on Sales and Marketing. We don’t include second-order revenue. So you may underinvest overall, or invest, in fact, too much in Sales and Marketing — and not enough in Customer Success.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

3 Revenue Forecasting Models for Accurate Revenue Predictions

Baremetrics

Revenue forecasting models help you plan your next phase of growth. The Baremetrics article "The SaaS Financial Model You'll Actually Use" describes how to create financial models you can use to plan out your next steps—even when your total revenue falls short and things don't go as expected.

2020: A Look Back in Revenue Intelligence

InsightSquared

It wasn’t an easy year, but it was productive—and we’re proud to play a key role in the advancement of the Revenue Intelligence market. . When it comes to innovation in revenue intelligence—this has been a year that has transformed this industry drastically—for the better.

Dear SaaStr: How Much (what %) of Revenue (ARR) Comes From Renewals in a SaaS Company?

SaaStr

But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers. Their new revenue retention is about 85%. As a best-of-breed player, its net revenue retention is about 100%.

Grow Something That Matters. Even If It Isn’t Revenue.

SaaStr

Some of you won’t be able to grow revenue at all for now. Grow something that matters, so that when we pull out of this, you’ll grow revenue again, and maybe even faster than before. What can you grow besides revenue? Even if revenue will lag. __.

5 Keys to a Revenue Intelligence Platform

InsightSquared

Sure you’ve tested it, but established relationships are much different from broad market availability. That’s what makes the momentum surrounding the InsightSquared Revenue Intelligence Platform —featuring six integrated solutions in 1—so powerful.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Is revenue operations just another word for sales operations?

InsightSquared

During a recent analysis of the available “operations” jobs on LinkedIn, we discovered a significant number of “revenue operations” jobs — 59,110 to be exact. It sparked the question, “Is revenue operations just another word for sales operations, or are the roles fundamentally different?”. We spoke to several operations professionals to help us better define revenue ops, and understand how the role fits into an organization relative to sales ops.

Doing 5, 6 or 7 Figure Deals? Don’t Forget the Services Revenue

SaaStr

25% of revenue from professional services may sound high, but it’s a fairly standard ratio in true enterprise software. And isn’t services revenue a friction-full waste of time anyway? And you’ll get the same SaaS ARR multiple on those extra services revenues.

How To Improve Revenue Growth

Baremetrics

Have you been asking yourself how to improve your business revenue growth? Improving your revenue growth rate is crucial as it helps in feeding the cycle of financial stability and expansion. Expansion of Geographic Reach Going into new markets can give you access to new customers.

How to Build a 100-Day Plan to Grow Revenue

InsightSquared

If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more. Does this mean that marketing is doing an awesome job delivering quality leads and that sales is not good at closing? There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Retention marketing strategies that boost revenue

Vero

Once you do win them over, though, you can reap the rewards of that relationship through retention marketing. . Marketing retention strategies are focused on keeping customers happy to prevent churn, and increase account expansion and advocacy. Exploring the new marketing funnel.

Retention marketing strategies that boost revenue

Vero

Once you do win them over, though, you can reap the rewards of that relationship through retention marketing. . Marketing retention strategies are focused on keeping customers happy to prevent churn, and increase account expansion and advocacy. Exploring the new marketing funnel.

Roundtrip Revenue & Buying Your Customers’ Products: Probably, Just Do It

SaaStr

If you’ve been around since the earlier days of the internet , a certain phrase may send shivers up your spine — “Roundtrip Revenue.” ” People went to jail at AOL for this , overstating revenue by as much as $1 billion that wasn’t really real.

Why Performing a Revenue Operations Audit Improves Go-To-Market Results

CloudKettle

The post Why Performing a Revenue Operations Audit Improves Go-To-Market Results appeared first on CloudKettle. SaaS Sales and Marketing B2B go-to-market revenue revenue operations revenue operations audit Saas SalesforceFast-growing companies, often have a patchwork of mismatched technologies or point solutions that were bought and.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

What is Contraction Monthly Recurring Revenue?

Baremetrics

When you’re looking at your business goals, you need to consider not only your existing monthly revenue but your contraction monthly recurring revenue (MRR). Contraction Monthly Recurring Revenue (MRR) is an extremely important metric for subscription businesses.

Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x

SaaStr

Recently I’ve been fortunate enough to meet with a number of outstanding entrepreneurs building self-service SaaS business at the bottom of the market. The post Why Tilting Just a Smidge from Self-Service Can Grow Your Revenue 30x appeared first on SaaStr.

Chief Revenue Regrets – The Sales Leader Blindspot: Early Stage Funnel

InsightSquared

ABM is transforming marketing. Capture your revenue teams’ engagement activity without burdening them. Do I need different approaches for different industries, market segments, and lead sources? Agile transformed engineering teams.

NEW eBook: Revenue Operations Playbook 2020

CloudKettle

Insights from Enterprise Experts Our latest eBook explores how to keep each department in the go-to-market. The post NEW eBook: Revenue Operations Playbook 2020 appeared first on CloudKettle.

5 Early Indicators Your Embedded Analytics Will Fail

Indicator #5: Revenue Impact. to languish until something—an unhappy customer, plummeting revenue, a spike in customer churn— demands change. revenue yet, it’s easy to push enhancements off. competition, boost revenue, win new customers, and.

How to Drive Revenue With PartnerOps

Sales Hacker

PartnerOps (or ChannelOps) is newer than sales and marketing ops , but it is important to driving growth in the age of the ecosystem. Building the right partner tech stack can dramatically increase the revenue flowing from your partners, even if your partnership team is small.

From Silo to Power Trio: Turn Sales, Marketing and Ops Into a Revenue Machine

Sales Hacker

Anna Baird (Outreach), Christine Rogers (Aspireship) and Kyle Lacy (Lessonly) about turning sales, marketing and RevOps into a power trio instead of siloed departments. The post From Silo to Power Trio: Turn Sales, Marketing and Ops Into a Revenue Machine appeared first on Sales Hacker. Revenue Operations Training & EventsWhat do you get when a CRO, COO and CMO walk into a Zoom room?

How COVID-19 Reshaped Revenue Operations with Mark Lerner

Sales Hacker

Sales Hacker’s new podcast — Revenue Innovators — is coming to your eyes and ears this summer! Your hosts are none other than Outreach’s Mary Shea (VP, Global Innovation Evangelist) and Harish Mohan (SVP, Revenue Excellence & Operations). Why call it Revenue Innovators?

What’s Your SaaS Startup Worth? From 6x-25x Revenues. (Yes, That’s a Wide Range).

SaaStr

And the ones growing > 30% year-over-year post IPO (what it takes to remain a growth company) are worth a stunning 25x next year’s revenues. The ones were pretty good growth are worth 15 next year’s revenues. You might be worth 25x next year’s revenues.

How to Package and Price Embedded Analytics

Practical Frameworks to Monetize Embedded Analytics Table of Contents Embedding Analytics to Lift Value and Revenue. 21 Get On the Embedded Analytics Revenue Escalator.23 However, the added value of embedded analytics doesn’t always translate to increased sales revenue.

A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale. With Almost the Exact Same Core Product.

SaaStr

On the other hand, they weren’t the majority of revenue and were a ton of work. The first showed me his customer list, ranked by revenue. Which segment do you put as your top priority in marketing? The post A Solution Sale Can Capture 3-20x the Revenues of A Tool Sale.

The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Now, how many people here have read Predictable Revenue? We have a VP of revenue.

Playing Nice: Easing the Tension between Sales and Marketing Teams

InsightSquared

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. Though you’d think that the benefits of cross-team collaboration would be obvious, sales reps and marketers can easily fall out of alignment, leading to clashes that undermine collaboration and impact both teams’ success. Sales and marketing usually want to be friends.

How to Build a 100-Day Play to Grow Revenue

InsightSquared

If you improve the conversion rate during each key moment in your sales process by just a small percentage, you can end up doubling your revenue or more. Does this mean that marketing is doing an awesome job delivering quality leads and that sales is not good at closing? There are many good reasons why you might want to loosen MQL criteria, including: You are in a new market and need to do a lot of education.

New Study: 2018 State of Embedded Analytics Report

Part 3: Analytics Development Platforms Keep Applications Ahead of the Market. Customer success, not field sales, drove the most revenue. embedding analytic capabilities to meet ever-changing market needs. impossible to monetize late-to-market capabilities. the market.

How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis

Predictable Revenue

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Jeff Davis, Founder, Keynote Speaker, and Coach at the JD2 Consulting Group. The post How to align marketing and sales to increase revenue with expert coach and consultant Jeff Davis appeared first on Predictable Revenue.

5 Missed Revenue Growth Opportunities of Second-Stage Startups

Sales Hacker

Getting past the first stage of revenue growth and building an initial customer base is the easy part, but what happens when you hit a revenue plateau and can’t seem to take that next step? Combatting missed revenue growth for second-stage startups. Marketing.

Revenue Growth: Understanding & Calculating Revenue Growth

ProfitWell

Revenue growth might well be the king of all SaaS metric monsters, the Godzilla of the balance sheet. And what works for the beast from the deep works for revenue growth: to master it, you must first understand it. Though you can calculate revenue growth with a simple formula, found below, that’s only half the battle. What is revenue growth? Revenue growth is the increase, or decrease, in a company’s sales between two periods. The revenue growth formula.

No, Free Pilots and Free Trials Aren’t Revenue. Keep it Simple — And Real.

SaaStr

Q: Can SaaS free pilots and trials periods count towards gross revenue then deducted as a marketing expense? First, if you really want to do this — i.e., net a pilot against marketing expense — then you do have to still charge for it.

Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

By creating innovative analytics products and expanding into new markets, more and more companies are discovering new potential revenue streams. Join Azmat Tanauli, Senior Director of Product Strategy at Birst, as he walks you through how data that you're likely already collecting can be transformed into revenue!