Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)
SaaStr
APRIL 4, 2022
Demand generation is the focus of targeted marketing programs that drive awareness and interest in a company’s products and or services. The ultimate success of demand generation is defined as the number of marketing qualified leads (MQL) generated, and is measured by impressions, website visits, and clicks. .
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