SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves?

Sales Hiring 132

Sales Hiring Scale Outsourcing Services CTO Hire 132

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? If we succeed, the benefits go beyond retaining revenue: successful customers spread positive word of mouth which makes it easier to attract more customers.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. So mid-market, we’re about 40 to 50K ACV enterprise. So you were the first sales hire. So my first sales hire was beginning of 2015.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing?

Scale 256

Scale Sales Hiring AI Sales Recruiting 256

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

FEBRUARY 15, 2023

How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Scaling a PLG company While it’s great to figure out a PLG model that allows you to scale your revenue with inbound, it cannot stop there. Strategy: To get started, identify playbooks that yield the highest revenue. 20 million?

Scale 200

Scale Sales Hiring CTO Hire Scaling 200

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. Eyal Manor: So we have a lot to talk about. what are your thoughts?

Cloud 171

Cloud Scale Trends Machine Learning 171

SaaStr

SEPTEMBER 24, 2021

Katrina Wong, VP Marketing and Demand Generation @ Segment. Asawari Samant, Head of Marketing @ Anyscale. Kady Srinivasan, Head of Marketing @ Klaviyo. Jessica Weimer Vice President, Global Revenue Marketing @ Podium. Christine Spang, Co-Founder and CTO @ Nylas. Dave Walters, CTO @ Hired.

VP of Engineering 278

VP of Engineering Technical Cofounder CTO Coach CTO Hire 278

SaaStr

AUGUST 7, 2021

Michelle Pietsch VP of Revenue @ Dooly. Nikita Miller VP of Product @ Dooly. Brittany Bingham, VP of Marketing @ Guru. Sara Hicks, VP of Product, Commerce @ Mailchimp. Mariela Towers, Head of Marketing @ BEE. Megan Gallagher, Revenue Enablement Manager @ WalkMe. Asawari Samant, Head of Marketing @ Anyscale.

VP of Engineering 269

VP of Engineering Technical Cofounder CTO Coach CTO Hire 269

SaaStr

APRIL 9, 2019

Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. And, to be an engineer, really can help you because you really understand what’s going on the market.

Sales Hiring 136

Sales Hiring Scale CTO Hire Marketing 136

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support.

Scale 180

Scale Enterprise Scaling Sales Hiring 180

Andreessen Horowitz

NOVEMBER 28, 2023

So we didn’t have product market fit for that. So it worked successfully, but it didn’t get to where they wanted to be, which was at the time, I think, 1 to 2% of the gift card market in a year, which, in a payments world, to get people to adopt something that fast is very difficult.

Merchant Services 84

Merchant Services Payment Methods Payments Payment Solutions 84

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. He is the creative mind behind Box’s product and platform. He writes on technology, enterprise, marketing, collaboration, and work culture.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

SEPTEMBER 18, 2020

Immediately told them to hire 50 reps in a different city, in a different city, and they did. The CEO was deferential because that was 10 times what he’d ever raised before, and did all of it. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR.

Sales Hiring 245

Sales Hiring CTO Hire Scale Investment 245

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Or if you have products that require some configuration–think about Salesforce, Segment, things like that–someone needs to set it up. Those products are built for prosumers. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

NOVEMBER 21, 2019

It’s become quicker to build your first product, test your market, and people really have role models around them and understand how to get that started. Super tough market, difficult playbook. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s become cheaper.

New CTO 152

New CTO Sales Hiring B2C CTO Hire 152

Intercom, Inc.

OCTOBER 31, 2019

Tim has spent his entire professional career focusing on productivity, from Sybase to TLA-Tencor to Facebook where, over his six-year tenure (2010 – 2016), the amount of revenue per employee doubled to $1.8 Tim: I was hired in 2010, when Facebook was what I like to call a “teenage company”. million apiece.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? It’s faster to get this to market and iterate on it and make it great if we skip over a lot of those controls. Is it product decisions? Is there hiring decisions?

CTO Coach 180

CTO Coach Sales Hiring Software Review CTO Hire 180

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

OpenView Labs

JULY 2, 2020

” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. After four months of an unprecedented global crisis, SaaS companies are bouncing back while product led growth businesses are trading at almost 2x higher revenue multiples they started with.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Baremetrics

MARCH 16, 2021

QuikNode wants to see technology transform decentralized applications, smart contracts, decentralized governance, voting systems, and more. The Problem: Data for Investors Shklovsky and his teammates started building QuikNode in 2018 as a fun project during spare time, nights and weekends. Reduce failed payments.

Blockchain 90

Blockchain Payment Solutions Artificial Intelligence Payment Services 90

ProfitWell

JANUARY 2, 2020

When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers. Because the contracts are typically much higher in these sales agreements, B2B subscriptions often require a much longer sales process before your customer will consider making a purchase. Market data.

B2C 52

B2C Subscription Payment Features Payments 52

Chart Mogul

JULY 1, 2020

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

OPEXEngine

NOVEMBER 11, 2020

“Our renewal rate looked great, but as we began to dig into data, we realized it was because of our CS team and their high levels of service—it wasn’t necessarily a reflection of our software, our product/go-to-market fit, or the pain we were solving in the market,” he says. “We Identify ideal customers and hone sales personas.

Startup 91

Startup Scale Systems Review Technical Review 91

SaaStr

JULY 10, 2021

Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. I am guessing it’s probably the hardest problem to solve, hiring a job, let alone at this level. And for good reason.

Sales Hiring 258

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 258