SaaStr

FEBRUARY 25, 2025

Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

Tom Tunguz

AUGUST 14, 2024

Kevin Scott, CTO of Microsoft, framed the opportunity in AI this way : work on problems that used to be impossible, but are now really hard. But, this point isn’t purely about technical innovation. But, this point isn’t purely about technical innovation. What business problems are newly solvable?

CTO Hire 223

CTO Hire Sales Hiring Outsourced Development CTO 223

SaaStr

MARCH 7, 2021

No one spends enough time recruiting as it is, after $1m ARR or so. You can do the drip marketing campaigns if you have to. These are all full-time jobs by $1m ARR. Fixing it yourself becomes the biggest time sink and excuse for not hiring there is. That’s not good enough, especially in competitive markets.

Part-Time VPE 293

Part-Time VPE Sales Recruiting Sales Hiring Scale 293

Valerian Tech

DECEMBER 30, 2022

The role of a Fractional Chief Technology Officer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis. This can be a useful option for startups or small businesses that may not have the resources to hire a full-time CTO or may not need one on a permanent basis.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) What’s your pulse check on the venture markets right now, today?

Management 273

Management CTO Hire New CTO CTO 273

SaaStr

DECEMBER 20, 2023

The real conflict is around trying to serve both sets of messaging and marketing at the same time since how you market to SMBs is very different than Enterprise customers. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs. Is it Cheaper or Better to go PLG?

New CTO 312

New CTO Scale Sales Hiring CTO Hire 312

Intercom, Inc.

APRIL 19, 2018

They include that time is short, opportunities are fleeting, competition is fierce, and engineering resources are scarce. If we are actually trying to win our market and be the absolute best customer communications company, we need to make exquisitely good use of our precious engineering resources.

Outsourcing Services 192

Outsourcing Services Part-Time VPE Software AWS 192

Intercom, Inc.

JULY 21, 2022

Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Rachel Hepworth: Introducing growth marketing to Slack. That just blows my mind. Here’s Rachel.

Outsourcing Services 215

Outsourcing Services Sales Hiring CTO Hire Acquisition 215

Valerian Tech

JANUARY 22, 2024

Introduction Innovation – a term that resonates deeply within the halls of tech firms and startup incubators alike. At the core of every technological breakthrough and digital advancement lies a single, unifying element: the relentless pursuit of innovation. Companies must continuously innovate to stay relevant.

Innovation 52

Innovation Technology CTO Hire Artificial Intelligence 52

Valerian Tech

MAY 4, 2023

In this article, we'll explore the benefits of DevOps for legacy businesses and how a Fractional CTO can help overcome the challenges of DevOps adoption. When the existing culture of a business is not conducive to innovation, it can lead to a lack of buy-in and slow adoption of new technologies.

CTO Hire 52

CTO Hire New CTO CTO Business 52

Stax

AUGUST 14, 2024

“Stax’s mission and commitment to unlock partner and customer success through its innovative technology really resonates with me,” said Krahl. “I As head of ISV Business Development at Stax, Krahl will drive market penetration into key Stax industries such as field services, healthcare, and professional services.

Payments 88

Payments Stax Payment Solutions Payment Services 88

OpenView Labs

JULY 2, 2020

” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. Now’s the Time to Revisit Your Pricing. This post will guide you through 10 innovative pricing plays you should consider, along with high-profile examples of companies who are testing them.

Pricing 138

Pricing SaaS Payments Payments SaaS 138

SaaStr

NOVEMBER 21, 2019

It’s become quicker to build your first product, test your market, and people really have role models around them and understand how to get that started. Super tough market, difficult playbook. Pietro : This journey used to end at the legendary, mythical product/market fit. It’s become cheaper.

New CTO 179

New CTO Sales Hiring B2C CTO Hire 179

User Pilot

JULY 27, 2023

Before hiring, assess your current needs and hire as your company grows. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $105,761/yr. Average salary: $156,062/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. . SaaS Community Marketing: 11 stories from software companies. For example, we ask people an array of questions on ‘restaurant marketing’ and then use the answers and data to write data-driven articles.

Marketing 98

Marketing Social Media SaaS New CTO 98

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. A digital experience platform is not just a single experience provider, no matter how revolutionary or innovative. An Intro to Digital Experience for Marketing Webinar.

AI Search 136

AI Search CTO Hire Scale Artificial Intelligence 136

Panintelligence

JUNE 7, 2024

In this blog, we asked Panintelligence CEO Zandra Moore and CTO Ken Miller what they think are some of the most frequent mistakes in SaaS development and offer actionable insights to help you steer clear of them. It’s a factor of their size as they become successful – it’s hard to innovate at a very large scale.

CTO Hire 98

CTO Hire SaaS Business Underperforming Technical Team 98

User Pilot

AUGUST 17, 2024

He spearheads various initiatives to promote innovation and excellence in product management. Hiring expensive consultants or setting up innovation labs doesn’t fly anymore. That’s why the best product teams work closely with their sales, marketing , and customer success colleagues to contribute more to company revenue.

Underperforming Technical Team 104

Underperforming Technical Team AI Technical Review CTO Coach 104

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. That was actually a pretty tall order at the time. Calendars are broken.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire Technology 169

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no credible timing event. How to overcome no brand in market (01:23). ? Find innovators (10:36). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Identify who your innovators are, seek out those innovators.

Enterprise 79

Enterprise CTO Hire Startup Technical Cofounder 79

Intercom, Inc.

FEBRUARY 22, 2022

As we scale, we’re working with larger mid-market and enterprise customers with more complex needs and specifications. Hiring and cultivating incredible talent on our Information Security team. We’re committed to meeting the highest standards of security to protect our customers’ trust and love for our product.

Data 118

Data CTO Hire Technical Review Scale 118

OPEXEngine

FEBRUARY 13, 2020

Separate Sales, Marketing, R&D, Accounting/Finance organizations were headed by a senior executive. The Chief Customer Officer includes all of Sales and Marketing and covers the whole customer journey, from lead through customer renewal. The CRO leads Sales, Marketing, and Operations, plus often Customer Success.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Teamgate

JUNE 11, 2025

Sarah Kim, CTO at GrowthCraft, highlighted the cost efficiency: “As our system grew to hundreds of services, our previous monitoring solution became prohibitively expensive. Uptrace offers all the features we need at a fraction of the cost.” Learn More Abe D.

Scale 52

Scale Payment Solutions SaaS Payments Payments 52

SaaStr

NOVEMBER 13, 2020

I just came out of Stripe, I just came out of Datadog, I came out of Fastly, I’m an engineer, I love the guy that was the CTO of Fastly who [inaudible 00:08:34] making it up. Just like a whole bunch of people said, “I’ll never hire remote.” And all of a sudden they’re like, “I guess, I could hire remote.”

Sales Recruiting 219

Sales Recruiting Development Team Review Technical Review Sales Hiring 219

Valerian Tech

FEBRUARY 10, 2023

These projects typically aim to address a particular problem or opportunity in the financial, technological, or other industries, and seek to bring about innovation and disruption through the use of decentralized technology. How can CTO’s help ensure the Success of a Cryptocurrency Project?

Part-Time CTO 52

Part-Time CTO CTO CTO Coach CTO Hire 52

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. Eyal Manor: So we have a lot to talk about. what are your thoughts?

Cloud 173

Cloud Scale Trends Artificial Intelligence 173

Andreessen Horowitz

MARCH 20, 2024

There’s actually a lot of this consumer internet know-how that’s important in getting a product to mass market. We think a ton of innovation is going to come from these companies. You were CTO at Facebook at the time where social was emerging, and then right when the platform shift to mobile was taking place, right?

AI Search 143

AI Search AI Artificial Intelligence Scale 143

Valerian Tech

MAY 30, 2023

This understanding helps optimize product offerings, personalize customer experiences, and improve marketing campaigns. Understanding customer behavior empowers businesses to offer relevant product recommendations, deliver personalized marketing campaigns, and overall enhance customer satisfaction.

CTO Hire 52

CTO Hire Data Business CTO 52

Casey Accidental

FEBRUARY 8, 2022

Build, communicate, and execute a cohesive product strategy across feature, growth, scaling and innovation product work. Marketing: Marketing Strategy (updated), Growth Marketing (new). Programs are 4-6 weeks in length, part-time, and held in a virtual format, guided by an executive. Marketing Programs.

CTO Coach 52

CTO Coach CTO Hire New CTO Scale 52

Valerian Tech

JULY 18, 2023

Cloud-native development enables rapid iteration, automatic scaling, and faster time-to-market. By integrating cloud computing into their business operations, companies can unlock the potential for innovation, collaboration, and growth.

multi-cloud Kubernetes 52

multi-cloud Kubernetes K8S orchestration (Kubernetes) Cloud CTO Hire 52

Hacking Revenue

AUGUST 4, 2016

We can put together a WordPress website and we have some fancy badges in CodeAcademy, but no CTO in his right mind will let either of us touch their production environment and/or keyboard. We know the tools, we know the methods and we know how to hire and manage people. You are no longer in “innovation” mode. Back to the point.

Software 75

Software CTO Hire Scale New CTO 75

SaaStr

JANUARY 9, 2025

Every time I see a CRO that doesn't sell themselves, they fail. Every time I see a CTO that doesn't code themselves, they fail. Every time I see a CMO that doesn't market themselves, they fail. We’ve spend the most time on hiring a great first VP of Sales, but all the VPs are super important.

Part-Time VPE 307

Part-Time VPE Sales Hiring CTO Hire Scale 307

Natalia Luneva

APRIL 30, 2021

If you are still unsure about the value of community marketing or are just about to launch yours, keep reading. SaaS Community Marketing: 13 stories from software companies Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. #1

Marketing 40

Marketing Social Media SaaS New CTO 40

SaaStr

JUNE 1, 2025

Every B2B and SaaS company now competes in a global, AI-enabled market from Day 1. The Kicker: ChatGPT’s daily usage increased 202% over 21 months, with users spending more time per session (47% longer) and having more sessions per day (106% more). This means your global TAM expanded overnight, but so did your competition.

AI Search 264

AI Search AI CTO Hire ChatGPT 264

ProfitWell

OCTOBER 1, 2019

Katie Burke, Chief People Officer at HubSpot , is a marketer-turned-culture expert. A strong people strategy can create a noticeable competitive advantage by marrying culture, innovation, leadership, and inclusiveness. Since then, its culture code has been viewed more than 4 million times.

Company Culture 40

Company Culture Sales Recruiting Scale Sales Hiring 40

Sales Hacker

SEPTEMBER 8, 2020

We know, by persona, by ICP, how people respond to what, for a long period of time, and how we can, more specifically, get meetings with these individuals,” because that was the name of the game. We brought in this brilliant CTO who’s got a PhD in informatics. I see this online all the time. ” Seriously?

Scale 88

Scale Artificial Intelligence Sales Recruiting Consulting 88

SaaStr

MARCH 26, 2024

AI is coming for sales and marketing, and Jason is a super fan of AI in marketing. Because hundreds of the best founders are radically ripping through post-sales AI, and now it’s time for marketing. Q: What Do You Think AI Will Do to the Next Generation of Innovators and Disruptors? Will It Affect Entry Level Jobs?

AI 299

AI Pricing Artificial Intelligence Scale 299