Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

Neil Patel

SEPTEMBER 30, 2020

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals. Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform.

Consulting 145

Consulting Strategy Technical Review Underperforming Technical Team 145

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. She’ll be talking about her approach to sales as a team sport.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Sales Hacker

DECEMBER 30, 2020

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?

Sales Hiring 132

Sales Hiring Sales Recruiting Underperforming Technical Team Revenue 132

Sales Enablement, SaaS and Growth

MAY 22, 2017

We are advocates of sales reps and support them by providing content, deal support, training, best practices, knowledge, tools and technology throughout the sales process.” I would also recommend persona development , so the sales organisation clearly understands who they’re selling to.

Marketplace as a Service 114

Marketplace as a Service Sales Enablement Sales Hiring Underperforming Technical Team 114

Neil Patel

SEPTEMBER 26, 2020

This signifies to the search engines that your website offers a poor user experience, which will make you rank less in the SERPS (search engine results pages). A technical SEO consultant won’t likely be able to make your website responsive, as this is a job for your developers and designers. 2) Design Optimization.

Technical Advisors 145

Technical Advisors Consulting Underperforming Technical Team Mobile 145

Intercom, Inc.

JULY 11, 2019

But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Since 2010, he’s helped the company grow to more than 40,000 customers and helped scale the support team to more than 500 employees to assist those users. Short on time?

Scale 188

Scale Scaling Sales Hiring Underperforming Technical Team 188

Neil Patel

APRIL 12, 2021

This isn’t a difficult component of your marketing mix to develop. This might sound like a great idea, but it’s really short-sighted when developing market share. Content marketing requires quality and it will be hard to get that for dirt cheap rates. Keep Your Marketing and Your Products Simple.

Strategy 143

Strategy Marketing Technical Review Social Media 143

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

AUGUST 30, 2024

Assess your competitor’s marketing strategies Next, study how your competitors market their products. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns. Product comparison example. Create a competitive analysis report template.

Underperforming Technical Team 105

Underperforming Technical Team SaaS Benchmarks Social Media 105

Neil Patel

NOVEMBER 25, 2020

Emotions are an X factor you can’t control, but you can’t afford to ignore them in your content marketing. Why is Emotion Marketing so Effective? The videos profile a person around the world who uses Intel’s technology to create new experiences and build new technology that makes a difference in the world.

Marketing 145

Marketing Sales Underperforming Technical Team Travel 145

SaaStr

SEPTEMBER 13, 2020

374: ZoomInfo founder and CEO Henry Schuck shares how he built a business from scratch and grew it into one of the most successful IPOs of the 21st century—and what it was really like…the good, the bad, and most of all, the ugly. It’s also been a powerful moment for technology to be a force for good. What happens to growth?

Sales Hiring 231

Sales Hiring Scale Payments Cloud 231

Neil Patel

OCTOBER 13, 2020

According to Wasp Barcode Technologies, the five biggest challenges facing small businesses center around employee management and profit. It’s usually much more affordable than an employee, and technology won’t take breaks or stop working (usually). Information Technology. Use outsourcing as a tool to drive sales and revenue.

Outsourcing Services 143

Outsourcing Services Outsourced Development Sales Hiring Technical Review 143

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Multiple end-to-end marketing agencies outsource their work. Still, End-to-End Marketing Agencies Aren’t a Bad Choice Either.

Outsourcing Services 143

Outsourcing Services Sales Hiring Outsourced Development Marketing 143

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. And what’s the best way to stay up-to-date with their content marketing strategies? Brilliant, right?

Payment Methods 139

Payment Methods Social Media Payment Services AI Search 139

Baremetrics

AUGUST 23, 2021

You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Here's where having a go-to-market (GTM) strategy comes into the picture. Develop Marketing and Sales Strategies Marketing strategy 1.

Strategy 104

Strategy Scale Payment Features Software Review 104

Sales Hacker

NOVEMBER 16, 2021

Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Inbound lead generation: PPC, content marketing, and SEO. What is lead generation automation?

Scale 124

Scale Outsourcing Services Artificial Intelligence Machine Learning 124

Neil Patel

JUNE 16, 2020

Once you set up alerts, you’ll again get notified when anything good or bad happens. I usually have alerts set up for only when things go bad, so I know when I need to focus on fixing my marketing. You’re probably thinking how the heck is Trello a marketing tool. That way you don’t have to micromanage your team.

Underperforming Technical Team 145

Underperforming Technical Team Technical Review Mobile Data 145

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. We mostly succeeded. I’m proud of all that.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. User interview prep sheet.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

Chaotic Flow

FEBRUARY 12, 2013

You can use LinkedIn as a prospecting database, but it is probably the weakest and most professionally irritating use of the technology. This is the fourth post in a series on social business designed to help B2B sales and marketing professionals make better use of social media by thinking in terms of social networking.

Sales 100

Sales Social Media Underperforming Technical Team B2B 100

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. Entering new markets (geographically or target-segment). Sales outsourcing agencies tend to outperform your own team with: Proven experience in exactly the sales functions they offer. You don’t want that kind of bad reputation.

Outsourcing Services 99

Outsourcing Services Sales Outsourcing Outsourced Development Scale 99

User Pilot

SEPTEMBER 4, 2023

Brands should utilize diverse channels from SEO to social media and implement strategies like content marketing to increase awareness. Tactics include content marketing, SEO, social media, and advertising. Providing valuable content to assist comparison shopping helps brands stand out.

Social Media 98

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 98

Neil Patel

JANUARY 18, 2023

If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation. Other priorities for this update included strong backlinks and non-invasive web content. Others believe AI-written content is poor quality.

VP of Engineering 136

VP of Engineering AI Search Engineering Social Media 136

SaaStr

JULY 8, 2020

When shelter in place started, the conversation we’ve had internally on our team is we have to think of ourselves as Navy SEALs, where we’re at base camp right now, and we’re going to train and we’re going to work on our playbooks and do our research. Personally, our team has been holding back a little bit.

Investment 208

Investment Technical Review Part-Time VPE Development Team Review 208

Chart Mogul

APRIL 29, 2020

Naturally, if users have nothing to interact with, they will not complete the user journey projected by your marketers and won’t take the necessary action (subscription, purchase, etc.). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy.

Scale 90

Scale Underperforming Technical Team Technical Review Software Review 90

Buffer Resources

SEPTEMBER 25, 2023

AI content creation tools can help you here, especially when saving time in social media post creation. These tools leverage artificial intelligence (AI) and natural language processing (NLP) technologies to assist in creating, optimizing, and managing content for various social media platforms. 🤔 Why go for it?

Social Media 135

Social Media AI Search AI Artificial Intelligence 135

Baremetrics

NOVEMBER 9, 2021

Develop a Full Marketing Strategy 2. High churn is understandable for newer startups, but it does indicate that a tool may be a poor market fit, have limited demand, or struggle to compete against similar products. Develop a Full Marketing Strategy SEO is just one medium you can use to promote your product.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). Instead, focus on fostering a culture of communication and feedback loops between the team.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Neil Patel

OCTOBER 8, 2020

Partnerships – Backlinking strategies typically involve some form of outreach to develop relationships with relevant websites in your niche. Existing content assets – As content is a key part of your link building strategy, you will need to gather any assets you have that can be used for content creation.

Consulting 130

Consulting Technical Advisors Payment Methods Technical Review 130

ChurnZero

JANUARY 4, 2019

the stuff that Customer Success teams are really meant to do). One customer success trend I’m seeing is the need to develop more repeatable customer education programs. The biggest trend I see emerging in Europe, which started at the end of 2018 is Customer Success Plans becoming a staple asset of Customer Success teams.

Customer Success 73

Customer Success SaaS Payments Payment Services Payment Solutions 73

FastSpring

JUNE 11, 2024

I need to find somebody that can actually manage it for me so I can do the things that I love, which is the marketing and working with my team where I fall flat is working with the clients because I, as you said, I tend to be a little bit hard headed and I get a bit passionate and that’s not always a good thing.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

yoursales

DECEMBER 19, 2022

Which problems are the most pressing for your and your B2B sales team? Which processes can and need to be powered by technology for you and your team to sell more? Which B2B sales technology trends will deliver on their promise and help you make it to and beyond your goals? What customers want is help solving problems.

Scale 88

Scale Sales Recruiting Sales Outsourced Development 88

Unbounce

JUNE 23, 2023

In this episode, hosts Pete Housley and Garrett Hughes chat with two guests about what’s to come in today’s rapidly-changing, what-the-heck-am-I-supposed-to-do-now world of digital marketing: Molly St. Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? You know what I mean?

AI Search 95

AI Search AI ChatGPT Marketing 95

Chart Mogul

APRIL 29, 2020

Naturally, if users have nothing to interact with, they will not complete the user journey projected by your marketers and won’t take the necessary action (subscription, purchase, etc.). With a low page load speed, you will tend to lose potential customers, even if David Ogilvy himself developed your marketing strategy.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

User Pilot

MARCH 18, 2021

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. vs. A Product Onboarding Tool for Startups.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52