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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. What’s a White Paper? Image courtesy of Applause.

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Subject Matter Experts: Why You Should Use Them and How to Find Them

Neil Patel

Once you get to the writing phase, subject matter experts offer the most valuable service of all: subject-specific content that is truly accurate and relatable. They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter.

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The 5 Marketing Channels of Great SaaS Companies

Tom Tunguz

But, referral marketing has to be managed well because the fraud risk and consequent revenue cannibalization for the business can be material. Content Marketing - The newest of the marketing channels and still the least well understood channel, content marketing has blossomed because the software buying process has changed.

Scale 129
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert. The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend.

Marketing 145
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How to Do Healthcare and Medical SEO

Neil Patel

Create high-quality content that’s both medically relevant and engaging. Speaking of creating content, let’s talk about content marketing. Do Content Marketing. The term “content marketing” gets thrown around quite a bit in the digital marketing landscape, and with good reason.

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Timeless Marketing Strategies To Build Customer Base

Teamgate

For instance, the concept of cold calling is still being practiced through e-mail marketing. The best practices for TV advertising are applied in the creation of short-form videos for social media. Digital marketing strategies are influenced by traditional marketing practices that focus on customers.

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Increase LinkedIn Engagement by 86% in 2 Weeks (Case Study)

Sales Hacker

They want to use social media to drive new business, but they don’t know where to start or how to approach it. RELATED: Why Social Selling Is Killing Your LinkedIn Strategy (How to Transition to a Strategy That Works). Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses.