SaaStr

AUGUST 29, 2022

VC State of the Market with SaaStr’s CEO and Cowboy Ventures : Hear from SaaS VC legend, Aileen Lee , and SaaStr’s CEO Jason Lemkin on the current state of VC and what you need to know for 2023 and beyond. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 248

Scale Sales Hiring Marketplace as a Service B2B 248

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Neil Patel

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Sales Hiring 109

Sales Hiring Marketing Social Media Marketplace as a Service 109

User Pilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). SEO content is just one way to attract prospective customers. Others include PPC adverts, social media, or email marketing.

SaaS Payments 84

SaaS Payments Payment Services Payment Methods Payment Solutions 84

SaaStr

NOVEMBER 6, 2019

If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you might save yourself the headache. Naturally, this can also lead to more market share and higher valuation multiples. .

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. The downside of this is that you’ll need to invest a lot of time and effort into engaging with those leads and making them want your product/service. How Your Marketing Department Can Generate More SALs? Let’s be real.

Payment Methods 111

Payment Methods SaaS Payments Payment Services Sales 111

How To Buy Saas

JULY 8, 2023

For companies in the Software as a Service (SaaS) industry, this is particularly true. A strong brand also differentiates you from competitors, making it easier to position your product in the market. They’ll offer professional advice, services, and guidance to help your business reach the next level.

Branding 40

Branding Sales Hiring Social Media Marketplace as a Service 40

OpenView Labs

APRIL 13, 2020

There are new job titles—growth marketing, growth product manager, growth engineer, head of growth—and new opportunities that have changed the way companies think about how to grow their revenue or users. Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Buffer Resources

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. Read on to hear their stories, see their results, and learn the strategies you can start implementing today.

Sales Recruiting 81

Sales Recruiting Social Media Business Marketplace as a Service 81

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Some of my readers are just preparing to take their first steps up the marketing mountain , some who only have their first domain name registrar confirmation. Hosting Factor #2: Customer Service.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

APRIL 20, 2021

More than likely, marketers who struggle to win customers either haven’t been prospecting the right way or aren’t putting in enough effort. They’ll help you drive more visitors into your marketing funnel and convert casual visits into sales. Influence marketing is here to stay, so you should embrace it. Cialdini, Ph.D.,

Sales 137

Sales Outsourcing Services Marketplace as a Service Underperforming Technical Team 137

Neil Patel

APRIL 1, 2021

The Ellevest Instagram bio works because it clearly states who the business is for (by women, for women), the industry it’s in (financial services), and the type of business model it uses (membership-based). This gives the reader a good idea of the target audience and what they’ll achieve through the service.

Social Media 137

Social Media Business Marketplace as a Service Branding 137

Neil Patel

MARCH 2, 2021

They’re a highly useful marketing tool for drawing traffic, generating leads, and making conversions. The more (positive) reviews and testimonials you have, the more likely prospective customers are to put their faith and money in your services. Instead, pursue the ones best aligned with the services you offer and your target audience.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes. Network effects (marketplace). User generated content. A good idea is a good idea, after all. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

How To Buy Saas

FEBRUARY 27, 2021

There are more blessings coming for you in 2021 as Semrush has got some new key updates in 2020 end to amplify your content, social, and search engine marketing executions in 2021. Also, If you are new to the digital industry looking for a digital marketing tool, you can rely on the SEMrush marketing platform.

Content Marketing 104

Content Marketing Payment Methods Social Media Marketplace as a Service 104

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. With that said, let’s look at how Facebook’s news feed algorithm works to surface content. Then, we’ll dive into some strategies to increase your page’s organic reach. Yes and yes.

Social Media 145

Social Media Software Review Branding Engagement 145

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 180

SMB Scale Startup Marketplace as a Service 180

Joel Caparella

NOVEMBER 14, 2017

Consider that any business to business sales cycle that is longer than eight weeks is likely to have multiple buyers that are involved in the decision-making process, and it is critical that your marketing and sales process account for each. Who are the direct users of our products or services?

Marketplace as a Service 45

Marketplace as a Service Finance Sales Marketing 45

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

Content Marketing 114

Content Marketing Marketing Social Media Scale 114

How To Buy Saas

JULY 26, 2021

It offers you the best of services including Expert HR. CoSchedule is the best startup tool because it’s an all-in-one marketing tool that helps your team manage your content marketing calendar, social media shares, overall marketing strategy, and projects with one tool. SEO Marketing Tools.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Neil Patel

APRIL 5, 2023

If your competitors are doing well, it shows there’s a market, right? It also demonstrates effective marketing to your ideal customers and getting great returns. Competitive research tools help you capture detailed insights into your rivals’ strategies. You can target these sites to get backlinks to your content.

Payment Methods 133

Payment Methods Social Media Payment Services AI Search 133

SaaStock

FEBRUARY 14, 2019

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Aaron Ross is a name many would be familiar with.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

User Pilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Let’s dive in!

Branding 90

Branding Social Media Technical Review Software Review 90

Backlinkfy

JULY 30, 2019

Understanding terms in Digital marketing or learning how to be a pro, you will come across terms that repeat over and over again. Let’s help you understand these terms as you take action to improve your online business marketing strategy. The marketplace charges a fee for merchants based on the sell of a listed item.

Payment Methods 40

Payment Methods Merchant Services Payment Services Payment Solutions 40

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Standard $25/month – Likely targeted at Mid Market companies. Average marketing/sales cycle is less than 30 days.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

OpenView Labs

MAY 12, 2020

Despite these challenges, Notion has successfully built a unique brand and earned a loyal following, so I was delighted to have the chance to speak with their head of marketing, Camille Ricketts. Camille started out as a journalist at The Wall Street Journal , transitioned into marketing with Tesla and founded First Round Review.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

Neil Patel

OCTOBER 21, 2020

93% of consumers use online reviews to help them determine which products and services to buy. If you want to wipe the internet clean of the negative review, there are removal services you can try. Companies use advertising and PR campaigns to remove harmful content from the internet legally. Focus on Superior Customer Service.

Payment Methods 126

Payment Methods Payment Services Marketplace as a Service Payments 126

Chart Mogul

JUNE 25, 2020

Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. Enable you to use media mentions on your website and in your marketing and sales material. For example, one of my clients is now using a PR pitch strategy every month.

SaaS 101

SaaS Business Content Marketing Construction 101

Neil Patel

AUGUST 18, 2021

Offer Coaching Service to Motivated Clients. It doesn’t matter when you started blogging or how much experience you’ve gained in that time — offering a coaching service to motivated clients can bring in money. Coaching services are in demand because of the dramatic results the process can bring.

Scale 145

Scale Outsourcing Services Merchant Services Social Media 145

Hitenism

DECEMBER 26, 2016

Looking in hindsight over the past decade, it’s now unimaginable to think about how easy it used to be for a SaaS business to grow fast by just executing really well in sales or marketing. That’s all changed as it’s become easier for anyone to create, market and sell a SaaS product. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Chart Mogul

JUNE 25, 2020

Content Marketing Institute reports that B2B companies are 21-23% likelier to achieve success with their content marketing if they use PR. Enable you to use media mentions on your website and in your marketing and sales material. For example, one of my clients is now using a PR pitch strategy every month.

SaaS 52

SaaS Business Content Marketing Construction 52

ProfitWell

SEPTEMBER 25, 2019

Your choice will help determine your sales strategy , and from there the growth rates, the amount of money you’ll need to invest initially, and the kind of relationship you’re likely to build with your customers. It is vital for mapping out values: what value to offer in the market, how it’s priced, and how it’s paid for by your customers.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? What is content marketing all about? Read on … 1.

Content Marketing 40

Content Marketing Marketing Entertainment Advertising 40

Sales Hacker

SEPTEMBER 2, 2019

How can your organization build a lead generation strategy that gives your team of closers a consistent flow of qualified leads? What is a lead generation strategy? Inbound strategies. Outbound strategies. They’re bombarded with thousands of marketing messages. What Is a Lead Generation Strategy?

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82