Neil Patel

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?

Content Marketing 139

Content Marketing Trends Marketing AI Search 139

Neil Patel

DECEMBER 29, 2020

It’s a way to develop a sense of belonging, something platforms like Facebook have been savvy to for years. That’s precisely why your brand should be including memes in your content marketing plan. Why You Should Use Memes in Your Content Marketing. 8 Ways to Effectively Use Memes In Your Content Marketing.

Content Marketing 145

Content Marketing Marketing Entertainment Social Media 145

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. When it comes to content marketing, the tools you use, and the strategies you employ will greatly impact the end result. However, you know that this will be difficult.

Content Marketing 144

Content Marketing Marketing Social Media Trends 144

Neil Patel

NOVEMBER 3, 2020

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? It was developed using Bootstrap 3. Trust me; it’s not as easy as you think. Can you find one?

Content Marketing 142

Content Marketing Marketing Mobile Software Review 142

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 134

Content Marketing Technical Review Marketing Banking 134

SaaStr

JULY 29, 2023

Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. You may not have product-market fit. But assuming you have … well — are you doing any marketing ? Are you doing strong content marketing? Marketing takes time. What Am I Doing Wrong? There are 100,000+ SaaS apps out there. Keep at it!

Development 180

Development SaaS Sales Content Marketing 180

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Table of Contents.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Creative corner: How 360Learning developed a documentary during a pandemic. AMA with Joei Chan.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Teamgate

JULY 1, 2020

There’s no secret in content marketing, what you are missing is a content marketing funnel. According to statistics , While 83% of B2B marketers use content marketing for lead generation, 61% of B2B marketers find high-quality lead generation a top challenge. Same thing here.

Content Marketing 124

Content Marketing Scale Underperforming Technical Team Marketing 124

SaaStr

SEPTEMBER 5, 2020

Q: What’s the best way to develop inbound leads when creating a new market/product category? So go everywhere that problem is: Content marketing. The post How Do I Develop Inbound Leads in a New Category? The answer is you do All of It. Just more of it. But … the problem you are solving isn’t new.

Development 261

Development Content Marketing Marketing 261

Chart Mogul

JULY 2, 2019

Content marketing is becoming harder. We asked Sujan Patel to walk us through the content marketing trends that will help you succeed in the rest of 2019. Sujan is a partner at Ramp Ventures and has over 14 years of marketing experience. The Content Marketing Institute’s most recent research is also revealing.

Content Marketing 108

Content Marketing Marketing AI Search Trends 108

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. What is the right type of content to create? She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. I asked her. The TV networks.” Which personas matter?

Content Marketing 113

Content Marketing Marketing Entertainment Acquisition 113

Tom Tunguz

JUNE 1, 2023

Sales development, content marketing, & software engineering strike me as the workstreams that will benefit immediately. Content marketing 30% 5% 1.5% Marketing has many different disciplines of which content marketing is one. Assume a 15% productivity improvement that results in a 1.5%

AI 320

AI Startup Scale Headcount 320

Teamgate

APRIL 9, 2020

Content marketing has shown incredible results for businesses. For example, content marketing results in a 62 percent lower cost than standard marketing by three times as much. The first thing you have to do is to develop a marketing plan for content. Conduct an audit of content.

Content Marketing 52

Content Marketing Strategy Marketing Social Media 52

Neil Patel

JULY 28, 2021

Step #4: Measure Your Results for Your Content Strategy. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute.

Strategy 141

Strategy Development Social Media Sales Funnel 141

Backlinkfy

JULY 3, 2019

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. The same applies to content marketing and content marketers.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

Kraftblick

JUNE 26, 2019

With the correct approach to content marketing, you can get more leads as well as increase prices for your services. In this article, we explain what custom software companies can do to make their content marketing efforts bring better clients (the ones with bigger wallets). Illustration of a content marketing funnel.

Outsourcing Services 76

Outsourcing Services Content Marketing Outsourced Development Software 76

Tom Tunguz

FEBRUARY 16, 2015

If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type. Content marketing efforts must reflect the core strategy of the business and prioritize the most important few segments.

Content Marketing 100

Content Marketing Startup Strategy Marketing 100

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 118

Content Marketing Engineering Marketing Software Review 118

Backlinkfy

SEPTEMBER 14, 2019

Content marketing can work wonders in any industry. What makes content marketing so powerful is the effect it has on different aspects of your marketing campaign. When you carefully plan your content marketing strategy, you'll cover everything from email to social media. Who is your target audience?

Content Marketing 55

Content Marketing Social Media Marketing Underperforming Technical Team 55

Tom Tunguz

AUGUST 18, 2013

For bloggers and content marketers, choosing the right content syndication tools to distribute posts is critical to developing an audience. The author/marketer must balance four attributes: distribution, measurement, retention and brand. Table 1: Balancing Syndication Tools Attributes. Distribution. Measurement.

Content Marketing 100

Content Marketing Social Media Strategy Marketing 100

Aaron Beashel

OCTOBER 13, 2014

The PDF eBook has been a staple of content marketing for a very long time, and for good reason too. So when I sat down to plan out our latest guide on How to get Better Marketing Results with Beautiful Design , my natural inclination was to create a PDF eBook that would live behind a landing page with a lead capture form.

Content Marketing 100

Content Marketing Marketing Engineering Engagement 100

OpenView Labs

JUNE 29, 2021

When it comes to selling and marketing software to developers, tried-and-true traditional B2B tactics just plain don’t work. After analyzing patterns in publicly traded companies and studying how developers buy software (hint: they don’t like to be sold to), we compiled our research into The Developer-Focused Go-to-Market Playbook.

Development 57

Development Marketing Sales Content Marketing 57

Tom Tunguz

JUNE 20, 2023

I think of marketing teams as hedge funds. Marketing teams develop a portfolio of different strategies to acquire leads. Some days, content marketing works. Other days when content strategies struggle, a witty paid ad campaign entices some clicks & form fills. How can I use them?

Marketing 210

Marketing Outsourced Development Machine Learning Artificial Intelligence 210

Backlinkfy

NOVEMBER 10, 2019

Sometimes it may seem like all of the possible content marketing ideas have already been used and there is nothing original you can come up with anymore. There are ways that you can find great ideas for your content marketing strategy and here’s how you can do this. #1 However, this is not true.

Content Marketing 40

Content Marketing Marketing Social Media Trends 40

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Teamgate

AUGUST 21, 2019

And every person can tell you that a company will not survive without their customer base, be it IT technology developer or movie production, bakery or a coffee shop chain. Yet, with all the technologies coming up and taking over our lives, everything is changing rapidly, and marketing is included in this process.

Content Marketing 72

Content Marketing Strategy Marketing Technology 72

Backlinkfy

JULY 6, 2019

Whatever the situation, startups, or small businesses in general, can really maximize returns with a smart approach to marketing. The great news is that with a savvy content marketing strategy, your business can generate the traffic, engagements and conversions to escalate the business into a viable operation more quickly than you expected.

Content Marketing 49

Content Marketing Startup Marketing Social Media 49

Buffer Resources

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

The Marketing & Growth Hacking Publication

FEBRUARY 11, 2019

Leonardo da Vinci You don’t even need to be a 5-year-old to not understand what content marketing really entails. It certainly is a vast and complex branch of marketing. But it is one that has been around for as long as marketing itself. So what is content marketing as a 5-year-old would understand it?

Content Marketing 40

Content Marketing Growth Hacking Marketing Social Media 40

Incredo

FEBRUARY 15, 2019

Simply having a website or a digital marketing strategy will no longer cut it. Online competition between firms is on the rise and your marketing efforts should reflect that. We are a team of marketing experts and engineers that specialize in telling brand stories and innovating the growth of our clients.

Content Marketing 130

Content Marketing Marketing Innovation Engineering 130

SaaStr

JUNE 27, 2022

API, Developer Adoption & Growth. Their goal was to present a simple, accessible solution that would be easy for developers to use, and they certainly built their API with this mission in mind. So, Shippo needed to create content marketing to educate non-developers on how an API can help them achieve their goals. .

Sales Hiring 190

Sales Hiring Startup Scale Content Marketing 190

Neil Patel

OCTOBER 29, 2020

Use previous sales, competitor research, and market research sources like Ubersuggest and Google Trends to find the answer. Web developers spend their time on sites like ArsTechnica, Reddit, SitePoint, etc. You should be able to identify the marketing channels that will work best for your business.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

The Marketing & Growth Hacking Publication

FEBRUARY 17, 2019

Photo by rawpixel on Unsplash Nowadays everyone has a great idea they are developing. But the one point they all failed was about their content marketing strategy. What I always tell brands during our first session. They all believe in it. All had great ideas. I was impressed. Need help growing your business to the next level?

Content Marketing 40

Content Marketing Marketing Sales Hiring Social Media 40

Tom Tunguz

JULY 1, 2013

It is easy to write off content marketing as a waste of time. But unlike most forms of paid marketing, content marketing has a cumulative and compounding return. If you would like to perform this analysis on your content, I recommend using the Google Analytics developer tool found here.

Content Marketing 100

Content Marketing Data Social Media Marketing 100

The Marketing & Growth Hacking Publication

MARCH 8, 2019

One of the most effective ways to control the sales conversation is through content development. This article explains the basics of content development, then dives into Junto ’s proven 7 content marketing strategy. What is Content Development? This makes step 3 of the process much faster.

Development 40

Development Content Marketing Growth Hacking Social Media 40

Outseta

JANUARY 9, 2019

The majority of our expenses in 2017 were related to software and development infrastructure required to build the product. Dave and Dimitris spent some time setting up our development infrastructure at the end of 2016 and invested more time in the business throughout 2017 as they worked to deliver our minimum viable product.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40