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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. An updated spam rate threshold.

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How to nail your product market fit and sales pitch with a value proposition diagram

Tom Tunguz

Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. I’ll walk through three examples of the VPD: Google AdSense, Expensify and Axial Market. Expensify has adopted a bottoms-up strategy to win their market segment, so they target the end user who values ease of use.

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It’s Time to Raise Your Debt Facility: Execution Tactics for Founders

Andreessen Horowitz

Given the shifting landscape, it’s helpful for you as a CEO and/or founder—or for your finance and capital markets teams, if you have those hires to help you through this process—to know who the key players are at each stage so you can spend your time and energy speaking to the right firms. For corporate debt, normal venture counsel (e.g.,

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3 ways SaaS CFOs can prepare for hypergrowth in 2022

OPEXEngine

That’s a 5x growth in six years, and it is estimated to reach $171 billion in 2022, continuing to dominate the cloud services market. A robust recurring billing and revenue management system in place helps you meet these compliance requirements, automating tax management, revenue recognition, and reconciliations.

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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development. It’s all because of the nature of the market. Market Dynamics. SMB SaaS companies sell to a highly fragmented market. Know Thy Market.

SMB 100
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Successful SMB SaaS Companies Have a 2 Step Value Proposition

Tom Tunguz

SMB SaaS companies sell to a radically different market than enterprise software companies. Encouragingly, the market size for enterprise software is roughly equal to the market size for the SMB market: about 57M potential seats in each. But these two markets require very different approaches. So must the product.

SMB 100
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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Founded in 2019, Laika (an enterprise-ready compliance platform) closed a $50MM Series C by the summer of 2022. Marketing Lead Gen. Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Looking back vs. looking forward. Pipeline Coverage.