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Sales Reps Really Do Have to Close 4x-5x What They Take Home, and More: Iconiq’s Sales Compensation Guide

SaaStr

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. I didn’t so much learn from it as confirm — confirm things I’ve seen, known, and put into practice, and seen it confirmed across many SaaS startups. Everyone should have a read. SDRs $85k-$95k.

Scale 274
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The Innovator's Dilemma for SaaS Startups

Tom Tunguz

See also: Innovator’s Solution for SaaS Startups. There’s a familiar path now to SaaS companies that start in the SMB (small-to-medium business) part of the market. In short, new startups leverage a distribution advantage to acquire SMB customers at scale. SMB 3-7% 31%-58%. Why does this happen?

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). 2 rules for transitioning from SMB to enterprise. Align compensation for long-term goals.

SMB 73
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How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)

SaaStr

There are about 20,000 active SaaS companies today, startups, pre IPO. Okay, you’re small, you’re early, you’re a startup, there’s so much you want to do to raise awareness. But now you’re at a startup and that’s not your reality. So let’s take a look at the numbers. Raising awareness.

B2C 283
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. Kyle made this mistake in his first startup. The post How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton appeared first on SaaStr.

Scale 264
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The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

The SMB segment—going upstream vs. downstream. Pro-user, SMB, Enterprise, this requires a specific Go To Market strategy. SMB/Group like – selling applications using an annual/monthly/usage contract. The SMB Segment: Going Upstream vs. Downstream. The importance of the SMB segment.

SMB 72
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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. How do you understand really if cloud marketplaces are right for your startup? Jabari Norton. Rico Mallozzi. Crowdstrike.

Scale 211