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The Typical Startup Saw a 24% Increase in Sales Cycle in 2023

Tom Tunguz

Slower sales cycles create pipeline shocks & startups are feeling the impacts. The average startup saw a 24% increase in sales cycle from early 2022 to 2023. Startups selling to enterprises have increased 36%, twice those of Mid-Market & SMB focused companies. 60 day sales cycles are now 75 days.

Startup 299
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Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)

SaaStr

Others may seek to corner the SMB market. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with small businesses, yet this approach fails to recognize what motivates and attracts these early-stage companies. Why Seek Out Startups? Acquire : Create a Compelling Offer. “We

Startup 206
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SaaS Capital Survey of 1,500 SaaS Companies: High NRR Startups Grow Twice as Fast

SaaStr

But there are multiple ways to build a leader, and startup don’t always start off with high NRR even if they end up there. First, SMB SaaS almost always has lower NRR, especially in the earlier years, and that hasn’t stopped HubSpot and Toast many others from getting mighty big. And what they learned is: Yes.

Startup 251
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Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)

SaaStr

PST — Jeff Richards, GGV Capital Managing Director, and Tiffany Luck, GGV Capital Partner, share what it takes to win as a SMBTech startup in today’s economy. How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. Efficient Go To Market There are a lot of ways to GTM as an SMB.

Scale 200
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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. The Challenge of Digital Expansion for SMB. When the shift began in 2020, everyone wrote off SMBs as unprepared for the necessary changes that lie ahead. HubSpot for Startups” program. This pace cannot be sustained forever.

Scale 226
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Dear SaaStr: What Was it Like Acquiring Your First Customer?

SaaStr

I had very different experiences in each of my startups. The second time, we started SMB. As a founding team, we didn’t know what to make of our first SMB customers, as they were very small — from $12 to $99 a month. Dear SaaStr: What Was it Like Acquiring Your First Customer? So Customer #1 showed us the path to our future.

SMB 214
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10 Learnings Scaling from Consumer to SMB to Enterprise with Grammarly’s Head of Organizations Revenue Dorian Stone (Podcast 520 + Video)

SaaStr

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. The admin, influential decision-makers, and consumer sales reps can be the same people in a Consumer or SMB setting.

Scale 209