article thumbnail

Scaling Beyond Founder-Led Sales with Atomico Partner Laura Connell

SaaStr

On a sales front, how do you evolve past founder-led sales, or together with it, so that you can scale your organization? Founder-led sales can be an immense strength and rapidly become a limiting factor. PST, Laura Connell, Partner at Atomico, shares how to scale beyond founder-led sales on your path to Series B.

Scale 200
article thumbnail

2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. By this we mean, that Jason interviewed sales and events candidates recently and started to notice a pattern in the candidates he was speaking with. “Don’t hire the broken.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 9 Worst Sales Mistakes Founders Should Avoid

Point Nine Land

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. Jokes aside, this is listed as number 1 because we’ve yet to see a successful B2B SaaS company where one of the founders wasn’t the first person doing sales.

article thumbnail

How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. Founders are still leading sales and are very good at it.

Scale 233
article thumbnail

The Three Questions to Ask When Hiring Your Startup's Head of Sales

Tom Tunguz

As he told me a few days ago, he has observed the lack of sales management and sales execution skills as one of the most consistent deficiencies limiting the potential of early stage SaaS companies. Sales execution deficiency manifests itself at roughly the same time as product market fit.

article thumbnail

The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

article thumbnail

Why startups should hire an HR person sooner rather than later

The Angel VC

I couldn’t agree more, and I think startups should make that hire sooner rather than later. If you can hire only one or two handful of people with your seed round, hiring anybody who doesn’t either code or sell is hard to justify. Let’s say you want to hire 10 people in the next 12 months. Here’s why.