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B2B Customer Service vs. Customer Success

Totango

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. What is B2B Customer Service? Social media.

B2B 92
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SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)

SaaStr

In a year’s time, they’ve built a team with more than 150 years of experience in BI, all because they tapped into their own cheat codes for success. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Give it a look!”

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TINT CEO, Sameer Kamat on RevOps, sales, and customer success

ProfitWell

In this episode of RevOps and Hops, TINT CEO, Sameer Kamat joins us to discuss how sales and customer success intertwine with RevOps. And this time, Michael chooses a beer brand that is not only tasty, but is representative of what customer service means. Customer delight needs to be a company-wide culture phenomenon.

Scale 59
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You're speaking my language

ProfitWell

“When Autodesk set the goal of moving to a subscription-based business, company leadership knew change was necessary because the company as a whole would be engaging with customers differently.". So the question for you is: Do your organization’s strategic objectives require a refresh of your company culture?

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SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020

SaaStr

So I’m looking after internal comms, so really helping with the culture of PagerDuty. So how are we showing up in social media? Opportunities like this, talking to you, getting our voice out there in the media and making sure we’re well differentiated. And I’m looking after PR and communications as well.

Scale 177
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The Roles and Responsibilities of a Customer Trainer (and 7 Essential Hiring Tips)

SmartKarrot

Customer success involves a variety of professionals who focus on delivering the best for customers. Customer trainers educate customer success managers and customer service representatives. If you want to be a customer trainer, you must know the roles, responsibilities, and duties.

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4 Ways Marketing Can Contribute to Company Culture

OpenView Labs

At this point, the notion of “company culture” is widely recognized as an effective way to promote retention, increase employee engagement, enhance brand equity and drive overall business growth. No matter your industry, role, or business model, you’ve likely come across the concept of company culture on more than one occasion.