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5 Best Practices for Using Competitive Intelligence in Sales Enablement

Sales Hacker

The key to this internal success is sales enablement and quality, competitive intelligence. Improved communication between sales, marketing, and product. Building the Sales Enablement Function. Investing in sales enablement tells your sales team that you’re invested in their success.

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Weak-Link or Strong-Link Sales Enablement?

Sales Enablement, SaaS and Growth

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. To fill this "best practices void" and play my part in elevating the role of sales enablement I often take ideas from other fields and apply them to my work at HubSpot.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement strategy.

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How One Sales Enablement Programme Increased Sales Rep Attainment at HubSpot by 31%

Sales Enablement, SaaS and Growth

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.

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B2B Marketing Funnel: What is It and How to Build One?

User Pilot

As a marketer, your job is to deliver value through in-app communication and sales-enablement content to address specific objections. Build a comprehensive user persona by collecting data through methods such as surveys, interviews, and analytics to gather valuable customer data. Communication channel : In-app messages.

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Set Yourself Up for Success with These Podcasts

Sales Enablement, SaaS and Growth

I subscribe to numerous podcasts that help me learn more about business and marketing, but also those further afield, in the hope that I can apply a learning or glean insight that can be leveraged in my sales enablement role. The key point is that we must all take ownership of our personal growth and carve out time dedicated to it.

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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? How can one determine a closer in the interview process? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times?