Remove Churn Remove Metrics Remove Scaling
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What Does it Take to Get to the Next Level of Funding After Series B with Scale Ventures’ Stacey Bishop

SaaStr

There’s only a small chance that it’ll be an IPO exit, and Stacey Bishop with Scale Ventures shares what it takes to get to that next level of funding. To get VC to put money into your company, Scale Ventures looked at and calculated the minimum level of growth based on what typical venture investors require. You want to see about.7

Scale 248
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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Dear SaaStr: What are The Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue? As you scale, your win rate — the % of deals you close vs. the competition — should go down. More on that here: Beware of the Confidence of High Win Rates Not being 100% laser focused on NPS and CSAT (and driving down churn).

Scaling 273
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From Startup to $500M CARR: How Braze Scaled a Growth and CS Team

SaaStr

From startup to $500M CARR, Spencer Burke, SVP of Growth at Braze, shares how Braze scaled a growth and customer success team. In this AI moment we’re in, there are still many moments in scaling a company where intuition still matters. You don’t have to leave as the organization scales. This isn’t new.

Scale 230
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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn. The type of churn you almost can’t do anything about. Net net, most true SMB SaaS products often churn on the order of 3% per month almost no matter what you do. And measuring it.

SMB 361
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Understanding What is Churn: Your Essential Guide to Retention Metrics

User Pilot

What is churn ? Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn?

Churn 52
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Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., They don’t.

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6 Things in SaaS That Are Only Obvious At Scale

SaaStr

Some thoughts on things you don’t really get until about $8m-$10m ARR or so: Churn Lurks. Churn doesn’t happen overnight, especially with annual contracts. An NPS of 50+, a CSAT of 90–100, whatever metrics you use, find out if your customers are really happy. Oftentimes, you don’t even lose customers until Year 3.

Scaling 256