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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. Managing Them Will Remain a Headache.

Payments 281
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A Look Back at Q1 '25 Public Cloud Software Earnings

Clouded Judgement

It is calculated by taking the annual recurring revenue of a cohort of customers from 1 year ago, and comparing it to the current annual recurring revenue of that same set of customers (even if you experienced churn). To calculate implied ARR I take the subscription revenue in a quarter and multiply it by 4.

Cloud 277
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ServiceTitan: Benchmarking the S1 Data

Clouded Judgement

The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions. Today, we capture on average approximately 1% of our customers’ GTV as revenue from their subscription to and current usage of our products.

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Big Companies Don’t Churn. They Quit You.

SaaStr

Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Folks churn out of their Verizon plan, their Netflix subscription, etc. In a low-end subscription model for a tool, not a solution (e.g., the dynamics are similar.

Churn 362
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Dear SaaStr: How Should I Calculate Gross Dollar Retention For Our Investors?

SaaStr

Here’s the best-practice way to calculate it: Start with your Beginning ARR (Annual Recurring Revenue) : This is the ARR from your existing customers at the start of the period you’re measuring. Subtract Churned ARR : This is the revenue lost from customers who canceled their subscriptions during the period.

Retention 185
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Navigating Complex Pricing Models in the Subscription Economy

Blulogix

By BluLogix Team Navigating Complex Pricing Models in the Subscription Economy Introduction In the subscription economy, Managed Service Providers (MSPs) must adapt to increasingly complex pricing models to meet the evolving needs of their customers. Gone are the days of simple, one-size-fits-all pricing.

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Figma - Benchmarking the S1 Data

Clouded Judgement

The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions. How Figma Makes Money From the S-1: “Our subscription model is designed to meet the diverse and evolving needs of our growing community and customer base. Securities and Exchange Commission.