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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn.

SMB 362
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Transforming B2B enterprise SaaS billing with SubscriptionFlow

Subscription Flow

However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult. Moreover, developing a profitable pricing strategy requires consistent model testing and compliance with international tax laws.

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5 Challenges in Moving Upmarket and How to Overcome Them with Salesforce Ventures

SaaStr

By going upmarket, you can land bigger deals with more opportunities to upsell and lower churn. As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment.

Scale 209
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How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

Mucker Capital

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Know Your Customer's Pain Points There are lots of challenges on the journey to closing an enterprise deal. This could include security software, training, compliance, etc.

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5 Interesting Learnings From Avalara at $600,000,000 in ARR

SaaStr

Avalara manages a big problem — tax and related compliance automation. And importantly, while the very largest partners support multiple vendors for tax compliance, the vast majority of small partners just deploy Avalara. Gross annual churn of 4%, NRR of 107%. 180,000 revenue per employee.

Scale 328
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What are some of the biggest mistakes you made with enterprise SaaS sales?

SaaStr

But the ones I didn’t, were the ones that silently churned. Not hiring a full-time Chief Security & Compliance Offer. Hiring a CSO way early if you are truly going enterprise. Enterprise customers expect you not just to get on jets (see the point above), but to be there. But you can be responsive to every concern.

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Thanks to Bee, ChartMogul, Maast, SecureFrame, and StratusGreen for Sponsoring SaaStr Annual 2023!

SaaStr

You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance.

Payments 243