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Top 7 Reasons For Customer Churn in SaaS and Tips to Address Them

User Pilot

And how can customer success teams address them to ensure product growth? TL;DR Customer churn refers to the rate at which a business loses customers within a specific period. Reasons why customers churn: #1: Customers churn when there is a bad product-customer fit and your product’s features don’t align with their needs.

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Building User Trust with UX Design: 15 Effective Strategies

User Pilot

Obtaining (and acting on) users’ opinions of your product through user feedback and interviews and more. Satisfied customers are loyal customers who will stick to your brand and continue doing business with you. It is a UX research method that measures how easy it is for users to use your product. What is user trust?

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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. But Dopple’s team took the opposite approach.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. Interview them. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good ?

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Using PLG and Sales Led Growth Together to Drive Exponential Results

FastSpring

As an experienced sales and GTM leader, John Eitel has more than witnessed how product-led growth (PLG) has affected the tech and SaaS space in the last few years — he and his teams have been up close and personal with how PLG increased in popularity as a sales strategy. “I Set up a demo or try it out for yourself. Jump to video.

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5 New Year’s Resolutions Your Business Should Make

FastSpring

What we really want to talk about are resolutions that will make your digital business better than it was last year. Regardless of whether you just had the best business year of your life or are considering a full overhaul, here are some resolution ideas to kickstart the new year. This is probably every business’s #1 goal every year.

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My First 16: Launching a New Category with Modern Treasury’s Dimitri Dadiomov

Andreessen Horowitz

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. And those teams really wanted APIs and web hooks and event logs, and those developer things.