User Pilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

SaaStr

APRIL 26, 2023

The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer Marketing? Tara Robertson, CMO at Bitly, says there is no playbook for customer marketing. Community — This can be marketing or customer-led.

Scale 204

Scale Strategy Marketing Education 204

User Pilot

MARCH 7, 2024

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

Engagement 105

Engagement Metrics Underperforming Technical Team Scale 105

Intercom, Inc.

MARCH 24, 2022

Intercom was born out of a simple idea – to make internet business personal. But the technology, market, and customer needs have evolved since then, and for businesses to thrive, they need next-generation tools that are purpose-built to meet these evolving needs.

Engagement 221

Engagement Innovation Technology Strategy 221

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.

Engagement 145

Engagement Social Media Marketing Underperforming Technical Team 145

User Pilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

Marketing 104

Marketing Customer Lifetime Value Technical Review Software Review 104

SaaStr

OCTOBER 29, 2023

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Nivas Ravichandran, Head of Marketing at Spendflo! #1. Nivas Ravichandran heads marketing for Spendflo – Save up to 30% on your SaaS stack.

Marketing 216

Marketing Product Marketing Startup Engagement 216

User Pilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

Payrix

APRIL 17, 2024

Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. Your business objectives Before you begin your marketing campaign, it’s important to identify your business and marketing objectives.

Payments 130

Payments Embedded Payments Merchant Services SaaS Payments 130

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 194

Payment Methods Marketplace as a Service Payment Solutions Payments 194

User Pilot

OCTOBER 16, 2023

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. Book a demo to learn how it can help your business.

Product Marketing 105

Product Marketing Data Marketing Acquisition 105

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing.

Social Media 145

Social Media Strategy Marketing Business 145

User Pilot

APRIL 29, 2024

Mastering SaaS renewals’ best practices can transform a routine administrative task into a strategic opportunity to drive customer success and propel your business toward sustainable growth. However, the higher the rate, the better your business health. SaaS renewal rates above 80% are generally considered healthy.

SaaS Payments 102

SaaS Payments Business SaaS Payment Solutions 102

SaaS Metrics

APRIL 15, 2024

Small businesses often face the challenge of standing out amongst bigger, more established competitors. However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business?

Strategy 52

Strategy Marketing Business Metrics 52

Intercom, Inc.

OCTOBER 31, 2018

We believe that conversational bot technology will be transformative for the businesses that embrace it today. Our customers are already seeing value from implementing Custom Bots on their website by personally engaging new visitors with video, automatically qualifying leads and nurturing new trial users to paid plans.

Scale 128

Scale Engagement Marketing Onboarding 128

SaaS Metrics

JUNE 17, 2023

The loyalty loop represents the virtuous cycle created when businesses effectively engage with their customers, leading to increased satisfaction, repeat purchases, and enthusiastic referrals. Read more The post The Power of the Loyalty Loop: How Customer Engagement Drives Repeat Business and Referrals first appeared on SaaS Metrics.

Engagement 52

Engagement Business Metrics SaaS 52

User Pilot

FEBRUARY 14, 2024

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! What are the best Salesforce integrations in 2024?

Payments 105

Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

SEPTEMBER 19, 2023

User engagement refers to any interaction your customers have with your brand, product, or website across all touchpoints. Why is User Engagement important? In other words, they want to see high user engagement. Here are the most important reasons why user engagement matters. Do you need tools for User Engagement?

Engagement 52

Engagement Software Review Onboarding Subscription 52

Buffer Resources

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.   Manual errors.

Technical Review 113

Technical Review Startup Social Media Marketing 113

User Pilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. But how do they know it’s actually worth it when they don’t engage long enough to find out? This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.

Engagement 97

Engagement Strategy SaaS Customer Lifetime Value 97

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.

Engagement 98

Engagement Metrics Scale SaaS 98

SaaS Metrics

JUNE 18, 2023

Picture a business model whereby a company doesn’t need a dedicated sales department to sell its wares or services. Each independent distributor recruits more distributors for the business, essentially creating an expanding sales network. Instead, an ever-growing workforce of independent agents, working on commission, make the sales.

Sales Recruiting 52

Sales Recruiting Engagement SaaS Marketing 52

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Then, you need to set up your tool stack to do social moderation. Aneto Okonkwo.

Social Media 118

Social Media Engagement Scale Branding 118

Neil Patel

SEPTEMBER 4, 2020

Silos can make your company seem less innovative and damage your employee engagement , resulting in lowered productivity. They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves.

Marketing 142

Marketing Business Underperforming Technical Team Content Marketing 142

User Pilot

MARCH 1, 2022

There are multiple channels and tactics you can implement to engage with customers and bring them back. why segmentation and good customer service are key drivers of user engagement. 10 re-engagement strategies you can start implementing right away. The “feature highlight” email marketing campaigns.

Engagement 98

Engagement SaaS Social Media Churn 98

User Pilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

Product Marketing 98

Product Marketing Marketing Churn Customer Lifetime Value 98

Inturact

AUGUST 9, 2023

Video marketing has become a powerful tool for businesses in the digital age. Software as a Service (SaaS) companies can leverage the effectiveness of video marketing to scale their business and achieve their goals. This article explores various SaaS video marketing techniques.

Scaling 52

Scaling Marketing Business SaaS 52

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. Proactive interactions with your customers can increase satisfaction and retention, driving repeat business and referral revenue.

Engagement 98

Engagement Strategy SaaS Scale 98

Baremetrics

AUGUST 30, 2021

These are very important questions to be asking, and show that we’ve gotten wise to some of the more questionable marketing tactics and business practices we’ve been subjected to over the decades. Take away the pressure The solution is anathema to most marketing strategies: take away the goal of selling anything.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

User Pilot

OCTOBER 31, 2022

Looking for the right product engagement metrics to track and see how well users are interacting with your product? As a product manager, you need to track product engagement metrics as it allows you to measure user engagement and find ways to deliver more value to your daily active users. Ready to get started? Let’s go!

Engagement 98

Engagement Metrics Strategy Churn 98

Stax

NOVEMBER 20, 2023

Small Business Saturday, or SBS, is a much-anticipated shopping event that takes place between the Black Friday and Cyber Monday holiday shopping frenzy. This day benefits local businesses since it encourages 72% of shoppers to shop and dine at small, independently-owned retailers and restaurants—not only on SBS—but year-long.

Payment Methods 88

Payment Methods Merchant Services Stax Payment Services 88

yoursales

FEBRUARY 26, 2024

Revolutionizing B2B Sales: Impact of AI-Tools on Customer Engagement Amid the rapid evolution of the B2B sales domain, businesses need to integrate cutting-edge technologies to secure a competitive edge. At the forefront of this revolution is AI’s capacity to have a positive impact on customer engagement.

AI 52

AI Scale B2B Engagement 52

Buffer Resources

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. It's no secret that most clients want to know the best social media platforms for small businesses. Let's dive into it!

Social Media 109

Social Media Outsourcing Services Business Branding 109

Nimble - Sales

MAY 14, 2024

In the dynamic realm of marketing, Customer Relationship Management (CRM) systems serve as a pivotal tool for enhancing customer engagement, optimizing marketing strategies, and improving overall business outcomes.

Marketing 56

Marketing Engagement Strategy Management 56

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Social Media Branding Strategy 145