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SaaStr Podcast 450: A Guide for Hiring Your First CRO with Skilljar

SaaStr

A CRO owns and directs the strategy over a company’s revenue cycle, but there’s not a set standard for operational or management decisions: in addition to sales and sales development, they might be responsible for customer success, lead generation and pipelines, and even marketing and brand development. Is a CRO right for you?

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. How defendable is the technology of the product or the business model?

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. Chief Operating Officer: Responsible for overseeing day-to-day operations, providing strategic advice, and managing the company’s operations. What is a SaaS business model?

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The Three Strategic Questions Facing AI Agencies

Tom Tunguz

These startups use machine learning to disrupt an industry traditionally dominated by agencies: law, accounting, recruiting, translation, debt collection, marketing…the list is long. They market their technology as differentiation and buyers approach the business with some skepticism, also pushing down the price.

AI 191
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7 Types of User Segmentation Explained (+Examples, Strategy, and More)

User Pilot

Technographic segmentation lets you target groups based on their usage of technology – the device they use, browser, device preferences, and more. With so many different customer segmentation models to choose from, implementing them in your own SaaS might feel overwhelming. In-app message for recruiting beta testers.

Strategy 105
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. Alex: Let’s dive into your business models. I think it’s a good business model.

Payments 102
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SaaStr Podcast #225: Stephen Burton, VP of Smarketing at Harness Discusses How To Create True Alignment Between Marketing and Sales

SaaStr

Steve has previously said, “Sales and marketing must be one team.” Where does Steve find common points of tension between sales and marketing? I mean, my career started as a software engineer, and out of frustration, I went into sales. Glassdoor had a business-to-consumer and a business-to-business.